The other day I was watching an episode of RAW and saw the total lack of intensity in the crowd with all of the struggle submissions. Then I thought about how intense matches get when superstars are executing a submission finisher. Granted, I know that sometimes submissions are used to give both wrestlers a breather and slow the match down, but does anyone else LOVE the intensity when a struggle submission isn't just used as a "breaktime"? Think about Hell's Gate, the STF, ADR's armbar, etc. Those are in some cases the peak of excitement in a match. I'm not saying every wrestler should have a submission finisher, but I am saying that each submission should be more exciting. And WAY more matches should end via submission. But as it is right now, the crowd is totally dead when a submission move is applied, and the reason is obvious, the crowd knows it won't end with a submission. The crowd is only cheering when the hold is almost broken or if a hot tag is about to be made. Can you imagine how much more exciting each match would be if submissions played just HALF the role finishers do? Can you imagine how great each match would be if you traded the typical submission hold reaction for a Hell's Gate reaction? Let me know what you think.
The bolded sentence is entirely and 100% wrong. You basically said "rest hold" without saying it. Ask Al Snow or Terry Funk how they feel about rest holds. "Rest holds" don't exist anywhere except for smark minds and amongst baggy-pants wearing gymnists. "Rest holds" are really WORKED holds used to get the crowd behind the babyface and make it seem like the heel wants to win the match. You slam a guy, what next? Pick him up just to do another move? Fuck no. You go for a pin. He kicks out. Then what? Pick him up? Fuck no, he's more dangerous on his feet. You slap a hold on him to keep him down and if not to sub him, to wear him out. It's a very VERY basic part of ring psychology. You think CM Punk continually goes for a headlock against Cena just for the fuck of it to kill time until they get to their main stuff? It's all part of the in ring story.
If you make submissions, non-finisher submissions mean more then you'd devalue submission wrestlers. Instead of "Daniel Bryan can make you tap" it's "who gives a fuck, so can wrestler A, B, C, and D". Plus in the pro wrestling universe it doesn't make sense. A guy not known for submission wrestling winning on a grapevine?
Wrestling was more submission based and "everyday" submission moves were used as finishes....in the 30s and 40s. Then they realized that it was shitty because having a story in a match was better than the unpredictability.
Not every move NEEDS to get the same reaction as a finish. The reason finishes get the reaction they do isn't really because they end the match (it's part of it), but because of the BUILD.
Think about ADR for a second. Yes, his finisher is an armbar, but does he go straight for that? No, he works the arm and does other minor arm submissions to wear the arm out. Sure the crowd knows he's just "softening" the arm up. However, if he doesn't do that, and equally as important, if the babyface doesn't sell the arm, then the finishing stretch when ADR is going for the arm and the babyface is trying to avoid it doesn't have the same despiration.
There is a basic formula to a match. Babyface opening fire, heel cutoff, heel control segment, hopespot 1, heel cutoff, heel control segment, hopespot 2, heel cutoff, heel control segment, hopespot 3, babyface rally, finishing stretch.
It's basic, but it's a bare bones outline for a match. Great pro wrestlers can dress it up and sell and tell a story and you don't even know the formula is happening. This wouldn't be possible without the minor submissions. Instead the crowd would feel like they had been cheated. It'd be like if the good guy caught the bad guy in the first 30 minutes of the movie and the other hour of the movie you just watched the bad guy in jail. You work people's expectations and if you are good at structuring your match and good at selling, they buy into everything more. Treating these holds as rest holds is exactly why some people don't give a shit about it.
Not only all of that but there is a lot of merit to having a move that people expect to end the match and a segment of the match people expect it to be over. It starts with the babyface comeback, the "5 moves of doom" if you will. The crowd starts expecting something to be the finish. So then you can use roll ups to build that tension, especially when you counter a finisher with a roll up. People see the beginning of the finisher and start thinking it's the end, when you counter with a roll up, it's in their mind that it could possibly be the finish. Perhaps you could counter a finish into a submission, but it'd have to make sense. You'd have to have worked on that bodypart the whole time, which you would have had to do other submissions for.
The excitement from finisher submission counters is that people think the match is over. It's because you have worked a bodypart, you have gone into the climax part of the match, and you have build up a move as a killer.