It also seems to be less popular compared to 5-10 years ago, which is what people are alluding to.
Ratings don't support that allusion, however.
The latest evidence that fans are not turned off when there's a work stoppage in pro sports: The NBA is finishing its lockout-shortened season with banner TV ratings.
ABC's games are averaging 3.3% of U.S. TV households, up 10% from last year. ESPN, despite a scrambled schedule that put NBA games in time slots where they hadn't previously aired, is averaging 1.3%. That's even with last year, when ESPN's NBA games got their best ratings since the network got NBA rights in 2002.
TNT's games are averaging 1.7%. That's up only slightly from last year, when NBA got strong ratings partly from the buzz about LeBron James joining the Miami Heat. But TNT is on track for its most-watched NBA games ever in part because of continuing interest in the Heat -- its four highest-rated games, outside Christmas Day, involved that team.
http://content.usatoday.com/communi...ue-tv-wont-tip-nfl-draft-picks/1#.ULpQgYZBpLl
The NBA is experiencing its strongest TV viewership since the Michael Jordan era, with local ratings up 19 percent and four teams more than doubling last year’s local ratings.
http://www.sportsbusinessdaily.com/Journal/Issues/2012/02/27/Media/NBA-RSNs.aspx
Game 1 of the Miami Heat-Oklahoma City Thunder series drew an 11.8 overnight Nielsen rating on ABC Tuesday night, the network’s highest overnight for the opening game of a Finals series since it acquired NBA rights prior to the 2002-03 season, SportsBusiness Daily reports.
While last year’s NBA ratings success was largely attributed to the formation of Miami’s Big Three stirring up interest in the league, the 11.8 for Tuesday’s game marks a 10 percent jump from a 10.7 overnight for the Mavericks-Heat opener last year. While the Thunder offer their own compelling storylines, the novelty around the Heat apparently hasn't worn off.
It’s also the best overnight for the opening game of an NBA Finals series since NBC earned a 12.9 for Lakers-Nets in '02.
Tuesday's Game 1 rating follows viewership for the Heat-Celtics East finals that ESPN trumpeted as its highest-rated and most-viewed ever. Game 7 of that series earned an 8.9 cable rating (which translates into a 7.7 national rating), the highest-ever for an NBA game on cable television.
http://aol.sportingnews.com/nba/sto...r-nba-finals-abc-overnight-television-ratings
You're right. But to say most anyone decently qualified for the job couldn't accomplish making a sport that just acquired probably the greatest player to ever live in Michael Jordan, Hakeem Olajuwan, Patrick Ewing, and already had such players as Julius Erving, Magic Johnson, (who conveniently had one of the greatest rivalries every with) Larry Bird, Kareem Abdul-Jabbar, etc popular is laughable.
No, what's laughable is how David Stern became commissioner the exact same year Jordan and Olajuwan came into the league, and yet you deny him credit for marketing those guys correctly. What's laughable is how the NBA DID have Chamberlain and Johnson and Bird and Erving and Kareem, and it wasn't until Stern became commissioner that the NBA took off, and yet you give him no credit for that either.
So, just to clarify your argument...he inherited guys who were great players but weren't making the NBA famous and was made commissioner when many of the greatest players you mentioned got drafted, and yet you claim he had nothing to do with its success, at least nothing more than any other "decently qualified" person couldn't do? That's just ridiculous.
But what has he done since?
Maintain the NBA at high levels of interest? Successfully market the game around the world? Expand the game of basketball all across Europe and into Asia? Capture the young male audience, which is an advertiser's wet dream?
Exactly what more do you expect of the man besides expand the business and make the people he works for a lot of money?
He rode those such amazing players as long as he could until expansions and no age restrictions turned the league into a watered down joke.
That must be why interest in the NBA is as high as it's been in a long time, right?
Oh, and read up on Spencer Haywood and Darryl Dawkins.
Now we have 14 year olds who are fast but can't shoot worth a shit and know absolutely nothing about fundamentals of the playing the game.
Yeah, and guys like Kevin Durant and LeBron James who will go down as two of the greatest players in basketball history, despite sharing a grand total of 1 year of college between them.
And few of them care to because they'll still get their paychecks and that's all they care about nowadays.
Bullshit. You cannot be a professional athlete and not love what you do. Some may care more than others, but the idea pro athletes don't care about their profession is nonsense.
And who's supposed to be the savior of all this? A manboy who knows nothing about the spirit of competition because he's been handed everything his whole life because of a superior natural ability and athleticism (notice I didn't say talent). And even he's so flawed he had to run and hide behind other superstars because he didn't have the moxy or self respect to earn it on his own.
Yeah, because it's not like LeBron James took a team to the NBA Finals that the very next year set an NBA record for futility.
And don't even get me started on the whole Tim Donaghy scandal, the 2002 Western Conference Finals, 2006 NBA Finals, or any other shady referee situations that have come up.
Considering your lack of objectivity thus far, no problem.
David Stern has turned this league into a shell of itself due to severe lack of integrity.
A shell of itself that rakes in hundreds of millions of dollars a year, which sees great ratings and is incredibly attractive to advertisers. Yes, how awful of the commissioner.
Popularity and credibility are 2 very different things.
The NBA is incredibly credible. That's why the best players around the world come to play in the NBA. You do realize that David Stern doesn't coach the teams, right? You do realize that David Stern WANTS to raise the requirement for being drafted and is being blocked by the player's association from doing so, right?
What exactly are you wanting him to do?