So TNA wants to change its name to IPW or PWI?

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Dave Meltzer is reporting that there has been talk internally with Spike TV and TNA about a possible change to the companies name as well as a major re-branding in the product. The top two names being discussed are Impact Pro Wrestling and Pro Wrestling Impact. The idea is that the TNA name is holding them back and also that a name change would allow them to tout that they are pro wrestling which would be the exact opposite of what WWE is currently doing. There has been no word if any of this would mean a change in the actual on air product or not. We hope to have more information soon.

What do you think of this?

Impact Pro Wrestling is already a very good independent company in Florida (or atleast based out of Florida)

and PWI means something else ..

How would this work?
 
Actually Impact Pro Wrestling is based out of New Zealand. It is New Zealand's main wrestling company and has had some pretty decent American names appear on their shows. Rob Van Dam, Raven and Sandman, but mostly it houses Australian and NZ talents.

PWI would probably piss Meltzer off, taking a magazine hes contributed to since the beginning's acronym. I'm not sure what TNA are at, as the TNA is already widely exposed, and I mean changing their name will leave a lot of people dumbfounded. They'll be kind of starting all over again. At least when WWE changed their name from WWF, it was a very small letter change.
 
Yeah, because their name is really the problem. Don't bother looking into anything else, just change the name. Wow.

I think really the issue is more than the product.. I mean I doubt any network watches TNA.. and I understand that Bischoff is trying to get TNA on another network for a second show. But with a name like TNA and executives NOT watching wrestling automatically assume that this is Tits n Ass show.. will say no. From that point its a hard sell..

If they name change it, it will open the door for other networks to give it another show. Like RAW, Smackdown, etc are all on different channels.

I see this as more of a tool to get this done rather than improve the product much.. but if this is a move to have a new show with higher production value and budget so they can get out on the road and be televised then I say DO IT.

I also see WWE taking Wrestling out of the name and trying other things because Vince's goal is to have a WWE network.. a channel completely dedicated to WWE television.. Were at some point we can expect Smackdown, Raw, etc being exclusively on that channel with OTHER non-wrestling programing.. Re-branding isn't always a short term solution, but can have long-term success.

I think this for WWE and TNA is about thinking outside of the Wrestling Bubble.. and thinking about long term growth. TNA needs promotion on other networks to grow since not everyone watches SPIKE.. but they have trouble because of their accronym having a double meaning.. Networks are always a hard sale on Wrestling ..
 
I agree, the name isn't the most worrying thing going on at the moment. I'm a TNA fan, but some of the shit they've pulled since Hogan joined has just been dreadful.

What's so bad about the name? Total Nonstp Action. Sure it sounds cheesy how regularly do they say the full name on TV? I often find myself forgetting what it stands for, just coz they never say it!

And those 2 suggested names are pretty awful. And the PWI has been going strong for a lot longer than TNA.

Fuck the name, worry about your drugged up wrestlers and overflowing payroll.
 
A name change couldn't hurt and would make it more marketable. The other month I went to an indie show to get an autograph for a co-workers son, and when I gave it to her it had "TNA" on it and she wasn't too impressed. She hasn't seen the product, but won't let her son watch because she doesn't want him googling "TNA". (And with the current way TNA is, I wouldn't recommend it anyways -- He's around 11) :shrug:
 
So they want to go from "TNA" to "IPW"? From porn insinuations to unintended piss jokes? Really?
 
PWI would probably piss Meltzer off, taking a magazine hes contributed to since the beginning's acronym.

Meltzer has never at any point in his career written for or worked for PWI. Not that it matters since you're banned and all, but that was a totally false statement.

Name change will not help TNA. You need fresh blood in creative, and to push younger guys. Simple as that. They should come up with something better than IPW or PWI. Get some C's and W's in there man.
 
I don't buy this. I have doubts that the story is legitimate, but even if it is I think it's the sort of idea that will get kicked around in the back, and then they'll run it by a marketing professional and get told not to do it.

Objectively TNA is not a very good name, but changing it will come with more costs than benefits. Brand awareness matters. Flipping the letters around will have little to no effect on the core demographic, but side markets, particularly internationally, will suffer.

Secondly, the absolute last thing TNA needs is a radical re-branding. Radical changes kill long running television series. The people who turn in week after week suddenly feel alienated by the product, and it takes years to properly crack into a new demographic. As such ratings will drop, the re-branding will be proclaimed a failure and all that will be achieved is damage to the company. That's television 101.

By all means re-brand the product if TNA consider it a good idea. Promoting the wrestling aspect it not wholly without merit in the current climate. I don't think it would work, but I'd be open to the notion that I could be wrong. However; if TNA want to re-brand themselves then they can't do it overnight. It needs to be done through a long sequence of very small steps. Changing the name should be one of the last of these and should only be considered once you know it isn't going to do any damage.

Incidentally; PWI is horrible... you can't chant it. IPW is not much better.
 
I dont buy it either. They are Total Nonstop Action Wrestling. If they could book a product that could live up to that name, then a change of name would not need to be discussed.
 
Total Nonstop Action is so hugely counterintuitive it is almost funny. If action is nonstop then it ceases to be action at all. There's a nice relativity metaphor to be made there, but my physics isn't up to the job.

People don't want nonstop action. That's why even the dumbest of action movies feels the need to bookend the chase scenes with a load of talking.
 
I sensed a lot of hate when skimming through this thread..

but.. think about it.. Total Nonstop Action... or Impact PRO WRESTLING

The name almost fits TNA better and maybe they'll finally ditch Orlando.
 
but yeah IPW is an already existing company in New Zealand, great company and they don't need to be tarred with the same brush as TNAs product.
 
Might as well change it. To be honest... The name TNA hasn't gotten them too far, so who knows, a change might make a difference to some people.
 
A simple name change isn't going to mean anything. People are still going to see the same people in the same arena on the same channel in the same time slot. Changing the name is something that can be discussed but if you change it, be prepared to change a lot of other things along with it. Not a great idea either way though as it's a cosmetic change at best on its own.
 
The sorry product is definitely associated with the name. Anyway you break it down, TNA as a name is shot out like a Barstow, California, Pecker Wood. A name change might not be the sole reason for a positive effect in ratings and what not, but it is a start. A name from scratch won't be immediately connected to the negativity that surrounds their current name. The effect of a name change would actually help when it comes to the casual fan or WWE fan who hates TNA because it is TNA. I wouldn't expect a difference over night. But I think the overall thing that matters most, is it couldn't hurt.
 
Not a great name change if it does happen. PWI is the same as Pro Wrestling Illustrated, and IPW sounds like a cheap Indy company like XPW. TNA shouldn't change their name to get out there. Book a compelling wrestling show with wrestling matches week to week and people will tune in. Also, it wouldn't hurt to advertise a huge main event for Impact a few weeks away instead of giving it away on television that night.
 
Acronyms with three letters, one of which is a 'w', are so played out. What to call it instead? This industry moves so fast it's really hard to tell. That's why they need a name that's cutting-edge, like CutCo, EdgeCom, Interslice.

And then Hogan can make himself... vice president. No, wait! Junior vice president.
 
Maybe they should just change their name to "notWWE" because thats what it seems like they are trying to do. do the opposite of what WWE is doing. or maybe they should just change it to TNW, total nonstop wrestling. Or they should change the game and make it a long name, like "all my wrestlers", "2 and a half wrestlers" or maybe just call it WrestleCorp, Wrestling Inc, or something generic like that. But if the actual product doesn't change, who'll actually care what the name is? The people who already watch it and that's it.
 

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