I want to talk about the idea of putting someone over. I've noticed a lot of threads popping up the last week, all involving the idea of putting someone over. Most of these topics go along these lines;
-John Cena is a prick for not putting Dolph Ziggler over.
-Steve Austin was a prick for not putting over Jeff Jarrett and Billy Gunn.
- The Undertaker needs to put someone over before he retires at Wrestlemania.
Putting over, putting over. Everyone wants to talk about what it takes to put someone over, and why certain wrestlers should put over other wrestlers.
Fine. Except you're all fucking rubes, who don't get jack shit what it means to put someone over, and you don't get how it works. So here's Uncle Haiku Hogan to explain it to you loud and clear, brother, why the majority of you are stupid.
1. Putting someone over is not always the same as getting the win.
This is something that seems to escape the masses, when we talk about putting someone over; this idea that you have to beat your opponent, and that you instantly attain credibility just by beating the guy, and then you get over.
Nope. Sorry.
The casual wrestling fan is much, much smarter than the IWC would like to him credit for... In a lot of ways, smarter than we are. They get it's fake, too, and they suspend their disbelief just like we do. But they also know enough to know that when a match ends in a shitty way, and someone gets "put over", but isn't properly built up to actually get put over, that it's bullshit, and it actually works against the wrestler who just got "put over".
See; Tensai, Lord. Kidman, Billy. Both of these wrestlers beat established stars in their company, and no one took them seriously. If anything, it helped work against them, and stunted their pushes.
You know who was put over perfectly? Stone Cold Steve Austin, against Bret Hart. Bret made Steve Austin a superstar one night in March in 1997. Bret took what looked like a promising superstar, and made us all see that this man could be a major player, because of how competitive Austin fought off Bret. They had us believing Steve was on Bret's level, because he battled Bret in what could have been Bret's most difficult match of his career.
You want to know the funny thing? Bret won that match against Steve Austin. How many of you remember that about their I Quit match?
Ok, better question; who thinks that was the lasting memory of that match? No one; we remember Steve passing out to the sharpshooter, refusing to give up, in spite of maybe being in over his head. When you watch Dolph Ziggler and John Cena in either match for the last two weeks, you see the same thing happening; Dolph Ziggler went toe to toe with one of the greatest wrestlers of all time. Dolph established himself as a legitimate threat, that he can compete with the greatest the WWE had to offer, and hold his own.
None of that changes, just because Dolph lost. At least, not unless you're a moron who doesn't get wrestling.
2. Getting put over is all about the booking after the match
Again, a perfect reason why the people bitch about Cena beating Ziggler are absolute morons. When you get the rub from someone, the more important thing is what you do with the rub, and what you to do keep yourself over.
We haven't even had a chance to see what they do with Dolph after his matches with Cena. So, how can we even begin to guess where he'll be aftet these matches, and how can we insinuate he won't be over? We can't, and it's ******ed to do so.
Let me go back to the Austin point I made earlier. When Wrestlemania 13 ended, they didn't halt Steve's push, just because he lost. They kept booking him the same; a redneck badass who will beat up anyone. Shock and awe, it got over; in 99% of cases, how you take the rub is more important than actually getting the win.
3. Putting someone over means following the money
Always. This actually should be the first rule, if I'm being honest. When you're deciding to put someone over, you have to see what the crowd's going to be willing to pay for.
The money isn't in Dolph Ziggler; not yet,at least. For the next month, the money is in the following programs;
A. Rock-Punk
B. The Rumble
after that, the big money is going to be in;
A. Rock-Cena II
B. Rock-Punk-Cena
C. Cena-Punk
D. Hell, maybe even Rock-Punk
Do you see Dolph Ziggler anywhere near the marquee? And if you're really clueless, let me spell it out for you, crystal clear;
Dolph Ziggler belongs absolutely nowhere near the Wrestlemania marquee yet. The money is not in Dolph Ziggler.
If there was money to be made on Dolph Ziggler right now, then we can talk. But it isn't. Follow where the money leads you; frankly, it's leading to Rock-Cena.
Steve Austin was always a smart businessman; always. He knew what was going to make money, and how you plan out that money train. In fact, when Steve Austin "took his ball and went home", he did it because Steve was going to lose to Brock Lesnar, for free, on tv, with no build.
Let me break that down a little.
He was going to lose to Brock Lesnar
for free
On TV
With no fucking build
That is a match Steve knew people would pay to see, and he was pissed that the WWE was about to burn their, and really his, payday, on a free show. Even Hulk Hogan, when he did his job to Brock Lesnar on tv, knew what he was doing; he saw the money would be in a Survivor Series match down the line, with the triumphant Hogan returning against the brute that took him out.
WWE balked because they don't like money apparently, Survivor Series was a clusterfuck that year, and it was no buys all around.
The smartest men in wrestling know when to follow the money. Steve Austin knew there wasn't money to be made in a feud with Jeff Jarrett, or Billy Gunn.
And son of a bitch, he was right. Jeff Jarrett has built his own company, and hasn't drawn a dime. It's something like that made Hulk Hogan and Steve Austin some of the richest men in wrestling. And it's what you have to be able to do in wrestling.
4. It never used to be that way in the old times. There was professionalism
Pah. What a lark.
Buddy Rogers was a cunning man who knew when to refuse to work someone, and he did early and often. This probably moves into Gelgarin territory, but Lou Thesz put his foot down when he had to. Fuck, you'll be shocked to learn Ric Flair refused to do a job or two in his day; wrestling was built on refusing to work, until you saw the money.
John Cena isn't a dick for not doing the job. Nor is Steve Austin, nor is Hulk Hogan. All of these men are working in the best interest of money.
And when the time is right, and the money's there, they will more often than not do the job.
Putting someone over
You have to know when it's time
It's about the cash
-John Cena is a prick for not putting Dolph Ziggler over.
-Steve Austin was a prick for not putting over Jeff Jarrett and Billy Gunn.
- The Undertaker needs to put someone over before he retires at Wrestlemania.
Putting over, putting over. Everyone wants to talk about what it takes to put someone over, and why certain wrestlers should put over other wrestlers.
Fine. Except you're all fucking rubes, who don't get jack shit what it means to put someone over, and you don't get how it works. So here's Uncle Haiku Hogan to explain it to you loud and clear, brother, why the majority of you are stupid.
1. Putting someone over is not always the same as getting the win.
This is something that seems to escape the masses, when we talk about putting someone over; this idea that you have to beat your opponent, and that you instantly attain credibility just by beating the guy, and then you get over.
Nope. Sorry.
The casual wrestling fan is much, much smarter than the IWC would like to him credit for... In a lot of ways, smarter than we are. They get it's fake, too, and they suspend their disbelief just like we do. But they also know enough to know that when a match ends in a shitty way, and someone gets "put over", but isn't properly built up to actually get put over, that it's bullshit, and it actually works against the wrestler who just got "put over".
See; Tensai, Lord. Kidman, Billy. Both of these wrestlers beat established stars in their company, and no one took them seriously. If anything, it helped work against them, and stunted their pushes.
You know who was put over perfectly? Stone Cold Steve Austin, against Bret Hart. Bret made Steve Austin a superstar one night in March in 1997. Bret took what looked like a promising superstar, and made us all see that this man could be a major player, because of how competitive Austin fought off Bret. They had us believing Steve was on Bret's level, because he battled Bret in what could have been Bret's most difficult match of his career.
You want to know the funny thing? Bret won that match against Steve Austin. How many of you remember that about their I Quit match?
Ok, better question; who thinks that was the lasting memory of that match? No one; we remember Steve passing out to the sharpshooter, refusing to give up, in spite of maybe being in over his head. When you watch Dolph Ziggler and John Cena in either match for the last two weeks, you see the same thing happening; Dolph Ziggler went toe to toe with one of the greatest wrestlers of all time. Dolph established himself as a legitimate threat, that he can compete with the greatest the WWE had to offer, and hold his own.
None of that changes, just because Dolph lost. At least, not unless you're a moron who doesn't get wrestling.
2. Getting put over is all about the booking after the match
Again, a perfect reason why the people bitch about Cena beating Ziggler are absolute morons. When you get the rub from someone, the more important thing is what you do with the rub, and what you to do keep yourself over.
We haven't even had a chance to see what they do with Dolph after his matches with Cena. So, how can we even begin to guess where he'll be aftet these matches, and how can we insinuate he won't be over? We can't, and it's ******ed to do so.
Let me go back to the Austin point I made earlier. When Wrestlemania 13 ended, they didn't halt Steve's push, just because he lost. They kept booking him the same; a redneck badass who will beat up anyone. Shock and awe, it got over; in 99% of cases, how you take the rub is more important than actually getting the win.
3. Putting someone over means following the money
Always. This actually should be the first rule, if I'm being honest. When you're deciding to put someone over, you have to see what the crowd's going to be willing to pay for.
The money isn't in Dolph Ziggler; not yet,at least. For the next month, the money is in the following programs;
A. Rock-Punk
B. The Rumble
after that, the big money is going to be in;
A. Rock-Cena II
B. Rock-Punk-Cena
C. Cena-Punk
D. Hell, maybe even Rock-Punk
Do you see Dolph Ziggler anywhere near the marquee? And if you're really clueless, let me spell it out for you, crystal clear;
Dolph Ziggler belongs absolutely nowhere near the Wrestlemania marquee yet. The money is not in Dolph Ziggler.
If there was money to be made on Dolph Ziggler right now, then we can talk. But it isn't. Follow where the money leads you; frankly, it's leading to Rock-Cena.
Steve Austin was always a smart businessman; always. He knew what was going to make money, and how you plan out that money train. In fact, when Steve Austin "took his ball and went home", he did it because Steve was going to lose to Brock Lesnar, for free, on tv, with no build.
Let me break that down a little.
He was going to lose to Brock Lesnar
for free
On TV
With no fucking build
That is a match Steve knew people would pay to see, and he was pissed that the WWE was about to burn their, and really his, payday, on a free show. Even Hulk Hogan, when he did his job to Brock Lesnar on tv, knew what he was doing; he saw the money would be in a Survivor Series match down the line, with the triumphant Hogan returning against the brute that took him out.
WWE balked because they don't like money apparently, Survivor Series was a clusterfuck that year, and it was no buys all around.
The smartest men in wrestling know when to follow the money. Steve Austin knew there wasn't money to be made in a feud with Jeff Jarrett, or Billy Gunn.
And son of a bitch, he was right. Jeff Jarrett has built his own company, and hasn't drawn a dime. It's something like that made Hulk Hogan and Steve Austin some of the richest men in wrestling. And it's what you have to be able to do in wrestling.
4. It never used to be that way in the old times. There was professionalism
Pah. What a lark.
Buddy Rogers was a cunning man who knew when to refuse to work someone, and he did early and often. This probably moves into Gelgarin territory, but Lou Thesz put his foot down when he had to. Fuck, you'll be shocked to learn Ric Flair refused to do a job or two in his day; wrestling was built on refusing to work, until you saw the money.
John Cena isn't a dick for not doing the job. Nor is Steve Austin, nor is Hulk Hogan. All of these men are working in the best interest of money.
And when the time is right, and the money's there, they will more often than not do the job.
Putting someone over
You have to know when it's time
It's about the cash