Cesaro is really good at things that don't matter and bad at the things that do. Barrett is the opposite. That's the TL;DR version of this thread. Now, if you want to make a one line post scroll down to the bottom of the page and say it. If you intend to refute me, read on.
Let me make one thing perfectly clear, match quality doesn't matter. Never has, never will. The only thing that matters in WWE is presentation. It doesn't matter that the Bret vs Shawn Ironman was dull as shit for 55 minutes, what matters is that it's treated as an epic encounter, and one of the greatest match ever. Presentation is what matters.
How does this relate to Cesaro and Barrett? Cesaro's presentation just fucking sucks, while Barrett's is legitimately amazing. Let's start with mic skills, since they're the most obvious thing. Barrett is one of the best talkers in the company, Cesaro is not. The biggest demonstration of that was this Monday with the four ropes comment. It wasn't that he flubbed a line. Even the likes of The Rock flubbed their lines occasionally. It's that he recovered badly from it. He lost his composure and bought attention to it, to the point that that became the takeaway point of the promo, not 'I deliver' as he intended. If he'd recovered better, people would have been calling it a pretty good promo because other than that, it was but it was destroyed by his recovery.
But it goes deeper than that. Cesaro's act lacks two very important and closely related things, specifically definition and reaction cues. I'll do into both of these in more detail but these things boil down to 'what do they do?' and 'what do they do to get a reaction?' I'll start with definition. What makes Cesaro, Cesaro? What is unique to him. I haven't watched WWE in quite some time, so from Raw I can say Cesaro 'delivers' (which means what, exactly?) and that's it. Bad News Barrett gives bad news (which is an easily understood concept, even it it's very vague), wears a cape (not important but it's unique and therefore stands out among a sea of guys coming out in their official merchandise) and his finisher is the Bullhammer (yes, I know Cesaro has a finisher too, but Barrett mentioned his and Cesaro didn't). Because Barrett is well defined I can understand his act whicg makes it easier to get into and I can explain what his gimmick is, helping others (read: kids) get into it as well (Bad News Barrett is a guy that wears a cape, enjoys giving bad news and hits people in the head with his bullhammer).
As for reaction cues, Barrett's entrance alone is loaded with them. It starts with a recognisable, short audio piece (God save our Queen) telling the audience who it is and to react appropriately, then there's the pyro/capetoss which is another cue for the crowd to react, then once he's got to the ring there's the two BOOMS where he elbows/punches the air on each side of the ring telling half the audience when to shout it with him, as well as hitting the hard camera side for the TV watchers. During the match he has a couple more, like the elbow pad signalling the through the rope knees. Cesaro has/had the spin but that's it. So much of getting over is about training the audience to react to what you do. That's why catchphrases work, that's why repeated spots with crowd interraction work, that's why finishing sequences and pre-finisher actions (like tuning up the band, Randy's snake motions, the People's Elbow). Barrett's loaded his act with them, and it led to his initial BNB run being his most successful since the Nexus' first three months. Cesaro's got nothing and shows no signs of getting anything and that's why he's not going to get over, in spite of how well he 'delivers'.
Let me make one thing perfectly clear, match quality doesn't matter. Never has, never will. The only thing that matters in WWE is presentation. It doesn't matter that the Bret vs Shawn Ironman was dull as shit for 55 minutes, what matters is that it's treated as an epic encounter, and one of the greatest match ever. Presentation is what matters.
How does this relate to Cesaro and Barrett? Cesaro's presentation just fucking sucks, while Barrett's is legitimately amazing. Let's start with mic skills, since they're the most obvious thing. Barrett is one of the best talkers in the company, Cesaro is not. The biggest demonstration of that was this Monday with the four ropes comment. It wasn't that he flubbed a line. Even the likes of The Rock flubbed their lines occasionally. It's that he recovered badly from it. He lost his composure and bought attention to it, to the point that that became the takeaway point of the promo, not 'I deliver' as he intended. If he'd recovered better, people would have been calling it a pretty good promo because other than that, it was but it was destroyed by his recovery.
But it goes deeper than that. Cesaro's act lacks two very important and closely related things, specifically definition and reaction cues. I'll do into both of these in more detail but these things boil down to 'what do they do?' and 'what do they do to get a reaction?' I'll start with definition. What makes Cesaro, Cesaro? What is unique to him. I haven't watched WWE in quite some time, so from Raw I can say Cesaro 'delivers' (which means what, exactly?) and that's it. Bad News Barrett gives bad news (which is an easily understood concept, even it it's very vague), wears a cape (not important but it's unique and therefore stands out among a sea of guys coming out in their official merchandise) and his finisher is the Bullhammer (yes, I know Cesaro has a finisher too, but Barrett mentioned his and Cesaro didn't). Because Barrett is well defined I can understand his act whicg makes it easier to get into and I can explain what his gimmick is, helping others (read: kids) get into it as well (Bad News Barrett is a guy that wears a cape, enjoys giving bad news and hits people in the head with his bullhammer).
As for reaction cues, Barrett's entrance alone is loaded with them. It starts with a recognisable, short audio piece (God save our Queen) telling the audience who it is and to react appropriately, then there's the pyro/capetoss which is another cue for the crowd to react, then once he's got to the ring there's the two BOOMS where he elbows/punches the air on each side of the ring telling half the audience when to shout it with him, as well as hitting the hard camera side for the TV watchers. During the match he has a couple more, like the elbow pad signalling the through the rope knees. Cesaro has/had the spin but that's it. So much of getting over is about training the audience to react to what you do. That's why catchphrases work, that's why repeated spots with crowd interraction work, that's why finishing sequences and pre-finisher actions (like tuning up the band, Randy's snake motions, the People's Elbow). Barrett's loaded his act with them, and it led to his initial BNB run being his most successful since the Nexus' first three months. Cesaro's got nothing and shows no signs of getting anything and that's why he's not going to get over, in spite of how well he 'delivers'.