Interesting, can you explain how the Rock in just the year 2000 alone surpasses Cena's 12 year body of work, I would love to hear how that breaks down.
I'll take a stab at this one...Easy, 2000 was the most profitable and popular year in WWE history, and it was mainly due to The Rock, who was the undisputed face of the company from late 1999 through at least early 2001. Go back and look at the numbers when Rock was in his prime compared to 2002-present for Cena, or better yet, 2005-present, when Cena was truly on top as the man. There is no comparison.
Even with the huge advantage in longevity that Cena has over The Rock, Hogan, Austin, and Rock destroy him when you're talking about mainstream impact, crossover ability, pure celebrity, and money drawn (the most important factor of all).
Two quick semi-related notes here: First, no one ever talks about this, but Cena's world title reigns don't mean as much as those that came before September 2, 2002 and after December 15, 2013 because having two world titles in the company for more than 11 years was a complete joke and totally dilutes everyone's title reigns from that period. He can get to 20 title reigns, and Flair, Triple H and Hogan's title reigns are still way more impressive and impactful.
Second, I love how many people, even former stars in the business like Bret Hart, Roddy Piper, Jim Ross, etc., and a ton of fans, talk about how much the business has grown in the past 10-15 years. Um, no it hasn't. Financially, it's regressed and isn't nearly as big as it was from 1998-2000. From mid-2000 to the present, WWE has been in a constant state of gradual and sometimes rapid freefall, and who has been the captain of the sinking ship during the bulk of that time period? You guessed it, Frank Stallone. lol no but seriously, John Cena has been the main guy in an awful period in wrestling history, both content-wise and financially.