Jeezy-chreezy, for realz? I'm amazed the service isn't $29.99 a month or something that actual feels like an adult expense (food, rent/mortgage, utilities, gas/transportation, telecommunications, internet, etc). For all it offers Netflix is an absolute steal. This is all just a luxury. Honestly now, we're talking about watching TV shows and movies.
Don't get me wrong, people are free to feel how they feel but I don't see the outrage being equal to the alleged offense.
P.S. The "Growing Benefits" probably, alludes to things like an ever increasing content library and reinvesting in better/faster content delivery technologies. It's really not as if all this extra $$$ is going into corporate profits. If anything most will go to licensing fees as Netflix tries to keep itself above water.