I am digging the character just based on the debut vignettes and his look. But I do NOT like when WWE goes down this road with trying to build up heat. I can see I'm probably in the minority because so far the replies above say they like it.
I've always thought of it this way, heat in wrestling should not be about real hatred. At least not when you're beyond the age of thinking the entire show is real. If a kid literally "hates" a dastardly heel, that's fine, they also think the good guys are real superheroes. But I'm at the age where I understand this is sports entertainment, and I am not looking to actually "hate" something. I appreciate a good heel just as much as a good face. Faces are entertaining, heels are entertaining, I do not actually want to feel like I "hate" anything I'm watching. Why would I spend my time paying attention to something that creates negative feelings for me?
With that said, I do not see what there is to gain from teasing the fans with these fake debuts. Someone drew the comparison to Jericho's "silent return" and I will absolutely agree, that's the last time I can recall feeling this same way. I thought that was entirely stupid and I did not enjoy being led on each and every week with Jericho running around the ring like a mute moron.
WWE, you've hooked me with the vignettes, you were teasing this guy a long time ago already and never found a spot for him to debut, now you've kicked up the frequency of the video packages again and say he is finally going to compete, just to screw around again? I had heard he came out and did the same thing on Smackdown, which I didn't care about, I didn't watch it last week, nor do I most other weeks. It's the B show, it's crappy lately, I don't care what Fandango did on Smackdown.
Raw, I somewhat care about. And I was even more interested in watching tonight since it was old school Raw. So to take time out of this once a year theme show to say this guy is debuting again, just to take it away, I don't see the point of doing that to your viewers. I actually thought Justin Roberts "corrected" his pronunciation well enough the first time that Fandango was going to accept it and continue down to the ring, he didn't.
Anyways, like I was saying, in my mind, there is properly built "heel" heat, and then there is just "less piss off the audience" heat. I guess to most other viewers, both are acceptable. I've never enjoyed actually feeling annoyed or angered by what I'm watching. Whether it's a face or a heel on screen, I expect to be enjoying what I'm watching, or I'll just watch something else.
If I was younger and enough of a mark to think "wow, this guy really is a jerk, he refuses to have his debut match!", I might find it entertaining. But knowing that this is a scripted moment with no real pay off other than to tease us with a debut, I find it annoying.
Case in point. The Shield - supposed to be a big group of corrupt heels attacking all the larger than life faces. They entertain the hell out of me and buying their Tshirt would have been the first time I paid any money to WWE in years, if it weren't for the fact that the Tshirt design sucks. Ziggler - again, big jerk, but earns heat by actually being a heel, I'm a fan. Punk - I'm a fan. The list goes on.
I was actually really interested in seeing Fandango debut tonight, and it was all just a waste of a segment. It accomplished nothing. I actually feel less interested in the character now. I'm not going to be engaged any time I hear his music because I'll just assume it's going to be more stupid shit. And by the time he actually debuts, I likely won't care at all. So from a business standpoint, this is the kind of "heat" that I don't agree with. Just like Jericho coming back and not saying anything. I get what they're trying to do - I just don't enjoy it. There's the type of heel that makes me think "damn, this guy is good at what he does", and there's the type of misguided heat where I just want to change the channel. Obviously one of those isn't good business towards your audience. Maybe I'd put it this way, the goal of a heel is to be as annoying and disgusting as possible without actually making me not want to watch you. Faking out a debut is just the type of thing that makes me not want to watch.