It's been a month and Brodus Clay isn't mentioned in every third thread title? Clearly he's a failure.......
Dripping sarcasm aside, as has been mentioned, the WWE already has a surplus of monster heels. What would Brodus Clay do as another guy that goes out, thumps his opponent, flexes, snarls, then goes to the back? What's Rodney Mack up to these days? Vladimir Koslov surely could offer some advice on the gimmick. Hey, maybe dial up Chris Masters! You'll just have to incur some serious long distance charges to do it.
People like monster heels for a few months, then they get familiar with them, then they get bored. How many monster heel runs did Mark Henry have before people finally started reacting to him? The gimmick succeeds far less than when it fails, and all things told, Brodus Clay doesn't have a ridiculous body size. He's a big guy, but he's not a monster.
So this Funkasaurus bit is a pretty good fit. It's different from other gimmicks the WWE is doing right now- while not entirely original (Hi, Godfather!), it stands out from the neverending array of guys in their early 20's with fake names that sound real. People are talking about him, which is all that matters now. You want to build him into a feud, not suddenly thrust him in front of the audience and hope it takes.
He's in a good place right now. Don't panic.