A quick pointer, I would like to apologize for potential wrong information on events, mind you I don't follow TNA religiously like some others.
Meet the guy that challenged for the TNA world title at both Turning Point and Final Resolution in 2010. During both Pay Per Views Matt came out on the loosing side.
Matt Morgan was taken from Fourtune and turned face, with what looked to be the coming of a potential push for Matt, perhaps a potential world title reign even. The guy has shown massive potential for being a main eventer that could hang with the best. He's build, being approximately 7 feet tall (Billed like that at least) and billed as 328 pounds, and it's all mixed into a pure muscle build.
However, this guy has yet to be world champion. He has yet to truly mingle with the cream of the crop in TNA, and I can't help but think that challenging for the championship at the two above mentioned Pay Per Views was an absolute waste. Matt Morgan, who was seeming to be put in a position for a good push that could really establish him as a top face, was now instead being jobbed out to the top heel of Jeff Hardy and Immortal. And while some of you might be quick to go "Well Jeff Hardy needed a long reign, and Mr. Anderson was the only one that had any sense in taking the belt off Jeff", well that's fine, but don't you agree that there was really no sense in "burying" Matt Morgan?
To me Matt Morgan's time in the title picture was a wasted opportunity. Here TNA had the chance to build a guy into a main event monster face (In opposition to monster heel) and really run with the ball that is Matt Morgan. I've often said that had Matt been able to stick around with WWE, he would've been a world champion long ago.
So, why doesn't TNA do this? Why do they "insist" on keeping Matt Morgan off the world title?
Why would they waste an opportunity to build Matt, just in order to feed him to Jeff Hardy?