Managers truly aren't necessary anymore, though i am sad to say it. If you look around the WWe you see guys that would make a great mouth piece for someone, Matt Striker comes to mind, Santino has the ability to be something more than just a comedy jobber, Taz could've done that job pretty well. The trouble is that because of the way the business has changed, there really isn't a place in wrestling right now for a manager like Bobby Heenan who gave a wrestler credibility just by being in his corner. Sure there are guys who could use someone to talk for them, but WWE already has guys that do their own talking for their own reasons in the top spots, so why pay someone to talk for a guy you aren't going to push anyway?
If that is the sole contribution you think managers made to the business, then you are totally ignorant to everything a manager truly offered to professional wrestling.
For those that started watching wrestling at 1998 or later, I feel sorry for you, as you totally missed the boat on one of the most entertaining facets of the wrestling business that Vince took away from you-- wrestling managers.
Let's take a stroll back to Memory Lane. I am going to pick 1990, as it was the year that I started watching professional wrestling.
I truly was fortunate to experience the Greatest Managers of All Time in WWE History, as well as WCW history.
We are talking about:
Bobby "The Brain" Heenan
"The Mouth of the South" Jimmy Hart
"The Doctor of Style", Slick
Mr. Fuji
Sensational Sherri
Miss Elizabeth
Paul Bearer
Paul Heyman
Jim Cornette
Pretty much 90% of the Heels in WWE and WCW had managers at the time. Obviously, there was a reason for it. And nothing has fundamentally changed that deems managers unnecessary in this day and age.
Smarks who get on the Internet like to preach the Vince McMahon Gospel of how "managers are unnecessary in this day and age" and how "managers are only there to talk for guys that have trouble getting over". Nothing further could be from the truth.
Managers' sole purpose wasn't "just to talk for people who couldn't get over". Fact of the matter is that we've had some excellent talkers during the Era of Managers that talked just fine on their own, but still had a manager/valet in their corner.
Just to give some examples off the top of my head, we had guys like:
Ravishing Rick Rude, managed by Bobby Heenan, Paul Heyman
Mr. Perfect, managed by Bobby Heenan, The Genius, and Coach
Honky Tonk Man, managed by Jimmy Hart
Macho Man Randy Savage, managed by Sensational Sherri, and Elizabeth
Million Dollar Man Ted Dibiase, with Virgil, managed by Sherri and Jimmy Hart
Sgt. Slaughter, managed by General Adnan
Hulk Hogan, managed by Jimmy Hart
Ric Flair, managed by Mr. Perfect, advised by Bobby Heenan
The Mountie (Jacques Rougeau), managed by Jimmy Hart and Johnny Polo
Faarooq, managed by Clarence Mason
Owen Hart and British Bulldog, managed by Jim Cornette, Clarence Mason
IRS, managed by Million Dollar Man Ted Dibiase, Jimmy Hart
Undertaker, managed by Paul Bearer
Kane, managed by Paul Bearer
Now, look over that relatively short list of guys (in the big scheme of things) that had managers, and tell me that all of those guys had trouble speaking, so had to have a manager at ringside for the purpose of doing the talking for them.
Managers added a entirely new element to the product that either fans have forgotten, newer fans simply aren't aware of, or that Vince marks want you to forget in an effort to show more blind obedience to the man.
First and foremost, they were a unique character element, who each had their own distinctive personality. They provided one more variety of the types of characters that can be seen on a wrestling program besides simply wrestlers and announcers.
They had the ability to draw fans into the action, even if the action was slow. The intensity on their faces. Not knowing when they may attempt to interfere.
Then, there is the thrill of seeing the manager get caught by the Face, and having to pay the piper for their interference in a match by taking a bump or two at the end ... which always got a rise out of the crowd when a non-wrestler takes a bump.
Managers added a whole new dimension to potential match finishes as opposed to the wrestler himself simply being pinned, submitting, counted out, or disqualified by their own means.
We've seen managers use various methods of interference in the matches:
Distracting opponents
Motivating their wrestlers (adding additional drama to the match)
Arguing with the referee
Hitting an opponent with a cane, megaphone, or other foreign object
Choking an opponent on the outside of the ring
Putting their wrestler's foot on the ropes, if they fear a 3 count
Entering the ring to prevent a 3 count
Managers getting attacked by their opponents
They are also an additional character that can be added into angles for storylines, that aren't used to their capacity today.
Wrestler hires a new manager
Wrestler fires a manager
Manager Face/Heel turn
Manager causes their wrestler to turn Face/Heel
Manager interacts with Authority Figure
Manager gets attacked backstage
Manager verbally interacting with a wrestler's opponent
Manager interviewed by an announcer
As stale as WWE programming is these days with the same ol' same ol', WWE should be embracing anything and everything that can add different aspects of interest to their programming. And this is a HUGE element that could bring more entertainment to the product, if utilized effectively.
Managers were so much more than "simply talking for someone who couldn't speak". For some reason during the years, Vince taught his fans that this is the only reason why managers were around .... when in reality, they added so much more to the programming than people realized.
Their purpose was to enhance the Heels presentation, and elicit emotions from the crowd. Managers weren't there to overshadow ... rather they were part of the entire entertainment package for each of the matches.
I think some people really need to go back and watch some tapes. If it were me, I would be assigning managers to 70% of the roster today ... and not simply to do the talking for people. Rather to stimulate interest and intrigue in the entire product.