Well, see, that guy...
He claims that wrestlers nowadays don't have gimmicks, only personalities, and that's why wrestling is dying. Gee, I guess he's never flipped on an episode of ECW. Goldust or Ryder, anyone? How about Hornswoggle? The Undertaker? Kane?
Also, guess what, ""Lord": Two of the most popular superstars in your beloved Attitude Era were personalities. Steve Austin was a Texas redneck that kicked some ass. That can be argued as both a gimmick or a personality. The Rock was a personality, just a very flamboyant one. Your argument is so full of holes it's ridiculous.
As for WWE trying to be like UFC... I don't watch UFC. I find it boring. I don't, however, find WWE boring. And I watch WWE for the entertainment as well as the wrestling. Don't call me a ROHbot. The closest thing I've ever done to watching ROH is listening to The Final Countdown three times in a row.