This isn't a "blood" issue, or a "puppies" issue, this is a creative issue. There's no doubt that the attitude era was cutting edge for its time. However it wasn't because of all the blood, street fights, and foul language. It was because of the creativity that the product sored to new heights, week in and week out the WWF had to put out the best possible product just to compete with WCW. Now it's been pretty obvious that the WWE hasn't had to push themselves as hard to be number 1 because there isn't even a number 2. Now everyone is entitled to their own opinion, but if you think that the WWE has been putting out the highest quality product in terms of story, depth, action, and creativity, for the last ten years you'd be wrong. The WWE can be PG, G, R, 13, or whatever it want's to be as long it's puts out a compelling product, which I felt it hasn't for quite awhile. The fact that the WWE is the de facto number 1 is what's wrong with the company. Don't think for a second that if Vince's back was to the wall and TNA blew up that he wouldn't do whatever it took to remain the top wrestling brand in the world. If that meant putting out a more adult product, or having Mae Young give birth to a hand, he would do it in a heart beat. However I'm not foolish enough to believe that Vince doesn't answer to anybody, the business side of wrestling has changed drastically over the last ten years. He's got shareholders, and advertising executives to answer to. At best the product from here on out will be able to grow without repercussions of what it will do do anyone's (Linda) career, instead of being filtered as it is now. As to whether or not we will see another attitude era again, my guess is no. To many ingredients need to come together for that type a change, the WWE currently has little to none of it within the company right now.