Something else that I just thought of,
With all the complaints about main eventers being "over exposed" due to 4 hours of TV a week, 1 PPV a month and 2 hours? (NXT/Superstars) of Web programming a week...shouldn't the WWE focus on building the lower card more to make the Main Event guys mean more?
As in, focus on the current segment as it's happening rather than having say....Kofi vs Mark Henry in the ring and talking about "on the next PPV Rock vs Cena!!! OMGZ!!!"
Quite simply, the reason the fans don't care about the mid card and why main event guys aren't rising is because there is NO reason to care about them. Why should casual fans care about Kofi if the announcers are telling us that his mid card match is meaningless...
Sorry, I sort of ranted there...