That's not a 'heel' move, though, because it won't generate heat provided within the context of a story. It's heat that would be provided through the context of reality and could risk alienating too many people. The idea of getting heat is making yourself so hated that people are willing to pay to see the hero kick your ass. Doing this won't make people pay to see Triple H get his ass kicked - doing this would make people want to see Paul Levesque get his ass kicked. There's a big difference because it's not heat the WWE can control or, more importantly, profit from.
Additionally, doing this would effectively turn the real-life WWE decision makers into the heels. The fans would act accordingly, and they'd shit all over the entire product because - in their eyes - the product would be the work of heels. The only reason I can see someone wanting to see the WWE have the 'balls' to book a Triple H win at WrestleMania is because they want to see a good train wreck. Believe me, that's exactly what you'd get if it were to happen.
I understand where you are coming from. Firstly, let me say I agree that Bryan should beat HHH and win the main event at WM30. However to your point, if HHH beat Bryan clean then yes, the fans would shit over the main event and that is Paul Levesque garnering heat, not HH.
If HHH beats Bryan "dusty" then
I personally think that is HHH getting heat. By dusty I mean pulling out the sledgehammer when the ref is down, or using a low blow, NOT having Kane or someone run out for the tedious interference.
The issue is the lines are now too blurred and the smart marks, which I am probably one of but not in this case, would put heat on Paul Levesque and not HHH.
A historical example (apologies for lack of exact details) was when Bill Dundee beat Jerry Lawler in a loser leaves town match in Memphis. Back then the fans didn't just shit over the product because Lawler had lost and had to leave Memphis (however briefly), they just disliked Dundee even more so. We as the IWC, smarks, whatever you want to call us all clamour for "the good old days" yet if WWE put out a storyline like I mentioned above, we just move the goal posts. I'm not saying we all flip a switch and believe it is real, like they did back then, but if we really are that "smart" then at least keep our mouths shut and not chastise WWE for doing something we asked them to do. I'm not saying we've asked WWE to screw Bryan over, but it's not hard to imagine the IWC complaining about most things unless we have blood, technical wrestling, tables, and our favourites winning all the time.
I personally do not like the John Cena character, but I understand why he is in the position he is in. I am a huge CM Punk fan, but rather than bitching "he walked out" I can see how he is frustrated and tired. I never once like Ryback, but he was over with others at his high point so I didn't incessantly bitch, which might seem like what I am doing right now.
My point is enjoy the aspects of wrestling you enjoy, stop complaining about everything else, or simply stop watching the product or go watch something else.