Stevolutionary
Dark Match Winner
After reading the recent report on Heyman's 5 year plan for TNA having elements that addressed the fact that wrestling (at least compared to times past) has a declining audience and is not seen as "cool", I was thinking - would ditching kayfabe be an answer to this?
My reason for putting this in the WWE section as opposed to TNA is due to WWE seemingly putting the greatest emphasis on kayfabe, with worked interviews the norm and the supposed release of a talented worker in Serena recently due to not maintaining her character in public, and also the reports on Nexus members having to wear their armbands in public too, and also as the WWE has the biggest mainstream exposure, so would potentially benefit the most from ditching kayfabe. TNA at least seems to allow shoot interviews quite regularly from what i've seen, especially from Angle and Foley who are always quite open and candid in interviews about the product, but lack the mainstream awareness to capitalise on this.
Pro-Wrestling uniquely tries to attract two demographics - sports fans and drama fans, yet draws significantly less viewers and buyrates than either top examples of those fields alone, and I think kayfabe is the reason, and is altogether an outdated notion. In terms of sports fans, the "fake" element will always damage wrestling's credibility, and the stubborn attempt to keep concealing the fact actually does more harm than good. To regular sports fans, I believe it shows a degree of disrespect to them to present it as legitimate competition, which acts as a turn off and an embarassment to admit following amongst their peers in other sports.
In terms of drama fans, kayfabe insults their intelligence to distinguish fact from fiction. It puts wrestling in the realm of pantomine to them. Everyone knows it isn't 'real' except children, which makes it a kids show in their eyes and off limits. Sure it helps suspend disbelief, but that isn't really needed. When I see the cast of Lost being interviewed on TV as real human beings, it doesn't make me less drawn into the stories - and even if it did, I could simply avoid TV interviews and such.
I know WWE is PG, but PG and "exclusively for kids" are not synonymous. Plenty of other shows and movies are PG and still attract a sizeable adult audience. To me, it's not the PG, but the "Santa Claus is real" aspect of wrestling that turns people away. My nephew is 8, and was a huge WWE fan until a few months ago, but now is too embarassed to watch it (at 8!!!) not because it's PG (he'll still watch Ben 10 and Shrek for example) but because he's recently understood it isn't real, and is aware only kids think it is. In turn, kayfabe also causes wrestling to be less marketable among adults in terms of things like talk show circuits. If portrayed as an actor, i'm sure top talents would be more welcome on talk shows than by being in character, which limits the topics of conversation and makes the entire bit a corporate exercise. Do you think Leno or Letterman would have the Undertaker on? Would he even go on, knowing the audience would probably snicker at him? No. But i'm sure Mark Calloway would be welcome, and this in turn would pique interest.
I believe kayfabe insults and patronises a modern audeince who has instant access to information online, and fails to address the needs of today's viewers, instead being rooted in a completely anachronistic carnival tradition that has no place in the world of global media. The same could also be said for terminology such as 'mark' and 'work' which in themselves imply conning someone and a direspect towards the fans. I sincerely believe if kayfabe was dropped and talent could talk freely, it would have the effect of greatly widening the awareness and spread of the product, and remove a lot of mental barriers potential fans have to getting into the product.
I mean really. Imagine Keifer Sutherland pretending to be Jack Bauer on a talk show, and seriously insisting 24 was a documentary - would you not be patronised and feel embarassed to admit watching? That's how a massive amount of people who may be curious about the product feel due to kayfabe.
My reason for putting this in the WWE section as opposed to TNA is due to WWE seemingly putting the greatest emphasis on kayfabe, with worked interviews the norm and the supposed release of a talented worker in Serena recently due to not maintaining her character in public, and also the reports on Nexus members having to wear their armbands in public too, and also as the WWE has the biggest mainstream exposure, so would potentially benefit the most from ditching kayfabe. TNA at least seems to allow shoot interviews quite regularly from what i've seen, especially from Angle and Foley who are always quite open and candid in interviews about the product, but lack the mainstream awareness to capitalise on this.
Pro-Wrestling uniquely tries to attract two demographics - sports fans and drama fans, yet draws significantly less viewers and buyrates than either top examples of those fields alone, and I think kayfabe is the reason, and is altogether an outdated notion. In terms of sports fans, the "fake" element will always damage wrestling's credibility, and the stubborn attempt to keep concealing the fact actually does more harm than good. To regular sports fans, I believe it shows a degree of disrespect to them to present it as legitimate competition, which acts as a turn off and an embarassment to admit following amongst their peers in other sports.
In terms of drama fans, kayfabe insults their intelligence to distinguish fact from fiction. It puts wrestling in the realm of pantomine to them. Everyone knows it isn't 'real' except children, which makes it a kids show in their eyes and off limits. Sure it helps suspend disbelief, but that isn't really needed. When I see the cast of Lost being interviewed on TV as real human beings, it doesn't make me less drawn into the stories - and even if it did, I could simply avoid TV interviews and such.
I know WWE is PG, but PG and "exclusively for kids" are not synonymous. Plenty of other shows and movies are PG and still attract a sizeable adult audience. To me, it's not the PG, but the "Santa Claus is real" aspect of wrestling that turns people away. My nephew is 8, and was a huge WWE fan until a few months ago, but now is too embarassed to watch it (at 8!!!) not because it's PG (he'll still watch Ben 10 and Shrek for example) but because he's recently understood it isn't real, and is aware only kids think it is. In turn, kayfabe also causes wrestling to be less marketable among adults in terms of things like talk show circuits. If portrayed as an actor, i'm sure top talents would be more welcome on talk shows than by being in character, which limits the topics of conversation and makes the entire bit a corporate exercise. Do you think Leno or Letterman would have the Undertaker on? Would he even go on, knowing the audience would probably snicker at him? No. But i'm sure Mark Calloway would be welcome, and this in turn would pique interest.
I believe kayfabe insults and patronises a modern audeince who has instant access to information online, and fails to address the needs of today's viewers, instead being rooted in a completely anachronistic carnival tradition that has no place in the world of global media. The same could also be said for terminology such as 'mark' and 'work' which in themselves imply conning someone and a direspect towards the fans. I sincerely believe if kayfabe was dropped and talent could talk freely, it would have the effect of greatly widening the awareness and spread of the product, and remove a lot of mental barriers potential fans have to getting into the product.
I mean really. Imagine Keifer Sutherland pretending to be Jack Bauer on a talk show, and seriously insisting 24 was a documentary - would you not be patronised and feel embarassed to admit watching? That's how a massive amount of people who may be curious about the product feel due to kayfabe.