This is exactly what I'm trying to say, ECW can't continue calling itself extreme as there are rarely any extreme matches. Now, I thoroughly understand that the ECW writers cannot keep fixing up extreme matches as, eventually, there will probably be about only 5 wrestlers left.
Not sure if you noticed but they havent referred to it as Extreme Championship Wrestling in awhile now. It's just ECW. Also they stopped calling it the ECW 'Heavyweight' Championship during Morrison's reign, instead calling it simply the ECW Championship. Not that it's a 'good' thing but by dropping the 'Heavyweight' from the title name it makes it a championship that anyone, including cruisers like Chavo, can win.
As others have stated, the ECW that we knew and loved is dead and gone. For me, the final straw, so to speak, was Joey Styles being replaced by The Adamle. About the only thing leftover from the Original ECW is Tommy Dreamer. Granted he isnt what he once was, it still frustrates me the way hes used (glorified jobber). Seriously, if Chavo can get a title run, why not Dreamer?
One thing you can count on though is that when there is an extreme match, which is only about once every 3 months or so, Dreamer is usually involved in it.
One thing to remember is that the original ECW aimed to create something new and different in opposition to the WWF/E product, and for a time they succeeded. ECW is now just a small cog of the very big established WWE machine. Thus, theres no incentive to strive for anything radical or different. Also theres no incentive for the guys on the ECW roster to put themselves in extreme matches if they can work a regular match without the risks and collect the same paycheck.
But the only true title going for ECW is the ECW heavyweight title. What I'm trying to say is, most of all the storylines are based around the ECW champ, which is currently kane, because of the fact that there is only one true title on ECW (the smackdown tag team titles really need to be given back to the smackdown show and some ECW tag team titles need to be made to replace that spot on ECW). Furthermore, the inclusion of another title such as the cruiser weight or hardcore title will allow some of the talent on ECW to fight for those titles instead of having the cruiser weights vs the heavy weights all the time.
They need more titles like we all need holes in the head.
At the moment, there simply isnt enough time nor a large and talented enough roster for ECW to add a mid-card title and tag titles.