I think having the IC belt on someone who has been on such a roll like Cody has if anything is helping it. Yeah it hasn't been defending much but Im hopeful that will change. We actually have an IC Title match on the card for WM and last time we got that was WM25 with Rey beating JBL in 20 seconds and before that was WM18 RVD vs. Regal. I was actually surprised when i looked this up that in the last ten years the title has only been defending twice one barely being a match. So I think this is a step up for the title to be defended on one of the biggest WM's in awhile. This is a pretty stacked card and for it to make it on is saying a lot.
But i do agree that the title hasn't been the focus. I don't think Ive heard Show mention once that he wants the IC Belt just that he wants to beat up Cody. After WM id like to see Cody enter some actual feuds over the title with guys like Kofi, Ryder, Riley, McIntyre, Gabriel, Swagger, DiBiase, Miz etc... I think it would benefit the title if Cody holds onto it for a long time until the end of the year maybe more but defends it often. The WWE doesn't do long title runs anymore with the title being the focus. Usually 5 months and they switch it to someone new, or with the mid card titles usually someone wins it you wait till the fans forget who holds the belt and they drop it to someone for a storyline purpose. We need a strong champion to make the belt look good and I think Cody is the perfect guy for that. Look at Austin Aries in TNA, he's I believe the longest X Champ in their history and he defends that title every PPV. He is looking stronger and the title looks stronger. With Cody he looks stronger but the title is still where its been the past few years.
I'm a relatively new to this forum but have been reading for a little while now. I certainly don't want to get off on the wrong foot but naturally wrestling fans can have slightly different views on things.
I do agree with you that the fact that Cody Rhodes has held the IC title for so long it has made his reign as champion more memorable than many of the most recent past holders of the title.
But you brought up how there haven't been very many IC title matches at WM in the last few years and I think that is kind of sad. I mean why even have that title around if it really isn't going to be treated as a special prize?
I mean you are so right, in this entire fued with Cody vs Big Show I don't think Big Show has mentioned once that he really wants the IC title he basically is just mad at Cody for interfering with him and pointing out how he has been a failure at WM in the past... he just wants to BEAT Cody, the fact that the IC title is on the line almost has no meaning. I mean the storyline alone is legitimate enough that this match could just be Cody vs Big Show without the title on the line and I think the match would still have intrigue because of how the careers of the two Superstars has gone lately.
And that's my main 'issue' if you will with Cody as the IC champion right now. I know it's not his fault for not being booking in title defense matches but it certainly would HELP him if he defended it more during his reign.
Actually, it is more the WWE's fault for not pushing talent up enough to have anyone seem like a credible threat to Cody. I mean they have to bring Big Show DOWN (from recently being a World Title contender) just to feud with Cody for a IC title. They can't bring anyone up because there is no real mid-card Smackdown face that is a credible threat right now.
My last point will be:
If the WWE is going to bother having a secondary title on both shows (IC and US) then they should always (or at least more often) book towards fueds for that title. That would bring a lot more prestige to the title.
I mean, heck, no other Superstar even seems to CARE about the IC title other than I guess Cody because he has it ... there used to be a time where a storyline was built around a guy who actually WANTED the title...
Actually... it wasn't that long ago... Think Zack Ryder's quest for the US title. Say what you want about Ryder's gimmick but the fact he actually cared about that title and fans actually cared that he would get it made his feud with Ziggler and his eventual win actually something special.