I don't think they're going to put the big belt on him at anytime, but I think they're going to try to use him right. (This is the WWE we're talking about.)
If you have access, watch how they introduced him again, because it's surprisingly subtle camerawork. The obvious thing to do would have been to pay for the rights to VAST's "Touched" again, because it fits the WWE's pattern of using a recognizable musical cue to introduce a performer. Instead (early in the match, where fans are still focusing), they had the camera do a close-up of Roman Reigns (who last night's show was built around), reacting with puzzlement to the unfamiliar music. They stayed focused on him as they must have queued AJ on the big screen, the crowd goes absolutely apeshit, and they hold on Roman Reigns' response and recognition of AJ Styles- then cut to AJ entering the arena, and a long focus on him.
This isn't the way the WWE usually operates these things. It's natural that they'd want to get a good pop for AJ if they're bringing him in, but that was all done without the camera play. The WWE was telling their Network audience, using their biggest star they currently have (.........wow, on multiple levels) that if they didn't know who AJ Styles was, we was worth recognizing.
Long term........... this is the WWE we're talking about. He could either have a great run of feuds with Kevin Owens, Brock Lesnar, Triple H (actually sounds like an easy build there), and Chris Jericho, or he could end up wasting months at a time with Dolph Ziggler. But last night they laid the groundwork with their audience to actually do something entertaining with him.
I actually watched it live last night and re-watched the clip this morning. I thought it was a great moment for AJ, but I actually thought the way they handled it was backwards regarding the camera remaining focused on Reigns that long. It reminded me of the way TNA handled RVDs debut with Sting, with that oh, come on! reaction. Except TNA got it right. WWE didnt. Go back and watch that again (RVD/Sting). Nearly identical, except Reigns completely no-sold the reaction. It was just a stare of bewilderment, even as the crowd roared to a fever pitch and the announcers are gleefully shouting his presence. If you ask me, the way to sell his debut is to actually have Reigns sell it like he knows who he is, this way your announcers chalking him up as the hottest free agent, the former IWGP champion, etc. builds him up to the viewing audience while the visual story being told reinforces it. Instead, they relied on that information to sell him to anyone who didnt already know who he was, while Reigns reaction of
who? cuts the legs out from beneath him.
Then again, I dont believe for a second in the idea that WWEs audience is as stupid and ignorant as WWE seems to think they are. I dont believe that they are mostly comprised of casual fans, or that casual means what they think it does. Im a casual fan, by their metric. I only tune in for the big events, and even then, only when something really compelling is being billed. But I, like anyone else with eyes and ears, know wrestling doesnt begin and end at their entrance ramp. I, like their crowd in attendance last night, and their crowd watching the broadcast, was fully aware of who AJ Styles is and why that was such a big moment, even if Reigns was pretending not to. But lets not pretend this isnt a company who willfully ignore their audience, especially when theyve got an idea in their heads that they want to succeed. Cough*Cena*cough.
As to what they can do with Styles, considering the wealth of talent, the answer is clearly a lot. I agree. But usage matters here. Just as it did with Sting. Just as it will with Joe or Aries or anyone else theyve picked up who were main event stars with TNA. Losing more matches than they win, and the manner in which they lose is going to largely affect the reaction of the audience. Its going to say a lot of about the WWE model, whose history with these things is piss poor. From Booker T to Daniel Bryan to CM Punk its a history rife with humiliation and hazing as a means to break in outside stars, forcing them to accept that everything theyve accomplished to this point means nothing to WWE. That theyre rookies wholl need to cut their teeth, right along side Greggy Greenpants, the 20-year old bodybuilder who doesnt know a clothesline from a clothespin, regardless of age or stature outside the WWE Universe. Because to WWE, they are the only planetary body in existence. There are no gods before them. Even though we all know there are and were.
I really hope it works out well for AJ. Im a massive, massive fan of his. I actually tuned in to watch the Rumble part of the Royal Rumble last night just on the off chance (really, no chance) that Styles might actually win it.
That would have been a shocking result. Instead, they went with their usual, predictable paint-by-numbers model of pretending the fans jeering and chanting is a misrepresented fringe, which is clearly not the case.
But Im hoping for nothing but success for Styles regardless. I just have no faith WWE will handle it well. Faith is, after all, the excuse people give for not having a good reason to believe something. And theres no good reason to believe theyll do right by AJ. But that wont stop me from hoping Im wrong. For AJ.