With all due respect to my fellow posters, I have to disagree with many of you who are praising Carlito and blaming the WWE/creative for dropping the ball with him. This is one instance, despite many opportunities to fault WWE creative for errors, where criticizing them is unfounded and incorrect. In this particular case the problem with Carlito falls squarely on the shoulders of Carlito himself.
I'll go with your theory for a second that it's Carlito's own fault... but it will only last a second because the very next sentence you type blames Vince for favoring big men and since Carlito isn't a big man, he gets buried.
Exactly how is that Carlito's fault ??
He just doesn't have the size to be a main eventer in the WWE of today. Vince always favours the big man, he always has, and Carlito just doesn't fit the bill for Vince's vision of WWE or WHC champion. Not only does he not have the size, but he's out of shape. If he spent a little less time at Dunkin' Donuts and more time at the gym, perhaps he'd be deserving of a renewed push.
Carlito is bigger than CM Punk and Jeff Hardy and one is currently the world champ, while the other just lost the title a week ago ???!!!
And Carlito has actually refined his body in recent months. If you watch his last two appearances, he has lost most of his "baby fat" and is actually developing a nice set of abs.
Carlito's ring work is average at best. And average in-ring skills won't get the job done when combined with my previous paragraph. His gimmick has become old and stale, he's been spitting apples on people for years, big deal. His theme music entrance has become boring, even his look has suffered.
Carlito's in ring work is above average at the very worse !!! He learned from a very technically skilled father and added a new dimension to his dads training buy incorporating a little high flying. Both he and Primo (Eddie) are very good wrestlers.
As for his gimmick - sticking with the same stuff for years and years has worked for many top talents. Just ask HBK, Undertaker, Hogan, Flair, etc... I'm in no way comparing Carlito's gimmick to those greats, but it could continue to work for several more years if he was booked and pushed correctly.
Worse than all of this his attitude apparently sucks. This is always reported on sites such as this one, which may or may not be true, but he appears to have a bad attitude. And not just the character he portrays, but he himself. He looks disinterested, unmotivated, and therefore undeserving of a push (right Shelton?) He has apparently asked for his release in the past which won't do your career any favours.
Tons of guys have had attitude problems in the past due to the direction of their character - Orton, JBL, Taker, Batista, Jericho - but it hasn't stopped creative from involving them in huge storylines.
Regardless of his attitude or character, Carlito was majorly over with fans when he debuted and it worked as both a heel and a face. Whether he was teaming or feuding with Chris Masters, hosting Carlito's Cabanna or chastizing a hot ass Torrie Wilson when she was his valet... Carlito was a fan favorite for both the good and bad.
Creative has completely dropped the ball with this guy... and believe it or not... I don't get down on the creative team very often. The do a pretty good job in my estimation, despite all the hatred directed at them on the forums.