It depends how new of a fan you are? Do you understand what wrestling is?
I imagine this is just so you can argue every point made right?
Well I'd tell you there are a lot of cool characters in wrestling. That sometimes the characters do crazy things to get what they want. There's the boss, he worked there for years until he married the bosses daughter, now he puts everyone down he doesn't personally pick. You have the monster who shows up to destroy, he used to be around till he went to the NFL and UFC, he could destroy just about anyone. You can really view most characters like this. There was this group who ran through the company until the one guy turned on them for the boss, now his ex buddy is after his blood.
Then I'd mention the craziness. Like when Seth turned on the Shield, when Cena returned and won the rumble after sustaining a serious injury, when The Nexus debuted, when Cody Rhodes showed up as Stardust just like his brother.
I would throw in the heritage, guys like Cody Rhodes who have wrestling in their blood. The crazy lineage with people like the Usos. Not too mention the facts some of the belts have been around for decades!
I'd also mention the hot divas/guys...nothing gets viewers like sex appeal. Usually people have a type so you can pick people who match up: like hot crazy girls, do I have a girl for you. Like muscle bound quiet guys, we got that too.
A good place to start is just by asking someone to sit down with you. From time to time I make my sister watch Raw with me, I talk her through characters and storylines.
Now if you're asking because you're upset with the product, then all I can say is they're building to Wrestlemania...if you aren't interested I can't say much else. You should view the positives more than the negatives, stop comparing today with the past. There's a few decent things going right now. If you don't enjoy them, then take a few months off.
Which leads to my final point, I took about 2 years off from WWE. I came back and so many guys were new:Reigns, Rollins, Ambrose, Cesaro, Big E, Bray...a lot of guys got more over than I thought they would:Bryan, Usos...a few guys are still around when I figured they'd be gone:Kane, Undertaker...some guys fell from their high spots:Sheamus, Del Rio...some guys have left
unk, Mysterio...I think taking a break helps more than people would like to admit.
If you've lost interest, good luck getting it back. I mean that seriously, it's a sucky feeling to not care about WWE...I've been in that spot and I hope you get it back.