Okay, well... I'll throw you a life-jacket at least. Not the worst idea, i'll say that. But the angle wouldn't be best applicable at the moment because A) Dibiase needs to already be at a main-event level to pull off something like that and B) Cena's character doesn't fully fit that heel turn...yet.
Maybe create a situation where Cena is shown as a family man. He gets married, has a kid, adopts a little chinese girl, buys a small dog. Then Cena gets hit by hard times, let's say he becomes a gambling addict of sorts, has a bunch of big investments go bad. Essentially, Cena falls on hard times, struggles to support his family, and really needs money. Perhaps, Dibiase even plays Cena's "bookie" and is the person pushing him to invest his money. Later, it's revealed that Dibiase knew these were bad investments the whole time and it was all part of his devious plan.
Meanwhile, Dibiase buys the belt from Cena and hires Cena as his personal bodyguard, all the while generating great heat by constantly verbally abusing Cena and paying Cena to help him cheat to retain the title.
From there you could go 2 ways, either Cena eventually admits he has a problem, deals with it, turns on Dibiase, and wins back his Title. Or maybe the angle could turn Cena heel by having him eventually align with Dibiase and McMahon, turn in his hip-hop gear for a tailored suite and tie. It's all for the money now, he never wants to have to worry about supporting his family again, and this is for their security.
Keep in mind all storylines are rehashes of old storylines, there are only 7 basic plotlines in fiction writing anyway. I guess this is a hybrid of Mcmahon corporate with some JBL/HBK tossed in there.....so, bite me...I think it could work.
This made me laugh, although I agree people were a bit brutal...
i can see it happening, but not with cena. why not swager? why not the next champ. you guys are brutal, its one thing not to like the idea, but make it better dont attack him
EdgeHead, you're a funny guy.....no attacking okay everyone?! Let's keep this civilized and polite and then after a stimulating discussion we can all shake hands and then go out for some crumpets and tea! sorry, not trying to attack you or anything....