The fact that he's charismatic and actually has a chance of succeeding? That's great and all, but its still under the category of "what might be."
Except there is no "might be" to it; Daniel Bryan was (and is, though to a lesser extent) over. Again, fans following around, in public places, doing
his (well, Diego Sanchez's) chants.
How many people can you honestly say fans do that for now in the public eye? John Cena and his you can't see me? That's the only one I can think of.
Sure, but it doesn't change the fact that he wasn't built to be a credible heel. He's a great face right now, but does that make him better than Lawler in his prime? No.
How was he not credible? Arguing that Daniel Bryan wasn't credible because he had some cheap wins is like arguing Ric Flair wasn't over because he went to so many time limit draws; it's his character, especially in kayfabe, man.
And it was good booking and went a long ways to help make Team Hell No credible and entertaining, but don't kid yourself; WWE has yet to actually capitalize on this face persona.
Funny thing; I was on my way to WWE Shop.com, and I was just purusing the aisles. I think I saw Sam shopping for Fandango nighties. Anyway, I went over to Daniel Bryan's aisle? And happened to find he had 27 different items up for purchase.
Doesn't seem much, right? Well, I go around and I look at everyone else's items for purchase. And lo and behold, only three people offer more merchandise than D-Bry.
John Cena
CM Punk
Randy Orton
That's it; that's the list. Now, you and I don't have merch numbers in front of us, but if they're willing to make this much merchandise on the guy, it's safe to assume there's a reason.
Namely, that he's making them quite a bit of money. And that is how WWE capitlizes on its faces. That's the relationship.
1. Get over
2. They make your merchandise
3. ??????
4. Profit
You have to remember, Vince doesn't just see his wrestlers as wrestlers, he sees them as enterprises, franchises that he can make his money off of with hats, shirts, ice cream cones, etc.
And it would appear D-Bry is getting capitlized off that, with the help of his big buddy Kane.
WWE wanted the "yes/no" thing stopped? That doesn't make much sense as it put Bryan over significantly.
Did you notice right after Wrestlemania they wanted to get the yes/no thing onto Sheamus? Or how Alberto Del Rio took it and did the whole "si" thing. Fuck, even how they worked it into his character, by saying that "yes" thing is a mockery, so he starts going with "no"?
Of course they don't want it dead. They'd just rather it be attached to anyone else in the company.
Just a midcarder" probably would be selling him short, but even right now he's outside the top 10 of the biggest players in WWE, accounting for guys like HHH and Lesnar.
Daniel's never been high on WWE's plans, because they never imagined he could get over. Just like Benoit back in the day. He may not be high on their plans, because let's face it, WWE's kinda inept at how they build stars, but if you had to think about it;
Was Daniel Bryan more over than Ryback when they squashed Bryan's push?
Was/is he more over than Del Rio?
Hell, you could make a point he's more over than Sheamus.
And when Brock, Trips, Rock, et all leave to do their own thing, I assure you, Bryan's only going to rise on the pecking of order of things planned for him. Which brings us to this:
Both Swagger and Bryan had less than stellar reigns as world champion, Swagger was forgotten, and Bryan wasn't credible. Swagger is at least being given another chance to "wow" us; Bryan's not there yet.
Less than stellar? In kayfabe, maybe; from Mark Henry's reign to the end of Daniel Bryan's reign, Smackdown was the far better of the two shows. Enough to the point that WWE realized they needed Bryan on Raw. Bryan's run was an incredible success, given how much WWE really gives a shit about Smackdown.
As for your Swagger point, I address you to the point made earlier:
the fact that he's actually charismatic and has a chance to succeeding?
We're going to come back to this post when Swaggie is jobbing it up Santino, and Bryan is back in the main event