My initial idea was to cut Raw back down to 2 hours, but the argument was that the WWE makes too much money off of the 3rd hour, so they would never cut out the 3rd hour. So by that logic, the Brand Extension / exclusive roster split and Smackdown going live on Tuesday nights should attract more viewers, which would raise ratings, and therefore attract more advertisers. The keyword is should. Adding a 3rd hour to the Blue show should only mean more money.
I really have no concern about the roster being too thin, only because they can always fill up the rosters whenever necessary as proven in the past. They can always bring back Legends that can still go, and the Legends that cant go can be managers. They can always pillage the Independent scene. They can buy TNA and really make an Impact. They can give the Wrestlers in ROH a real Ring Of Honor. The can raise Lucha Underground above ground and onto the Main Stage. All of the Wrestlers in all 3 of the Major Minor Leagues can go to NXT, and watch the cream rise to the top. The WWE can monopolize the industry again and again, whenever it wants.
If Eric Bischoffs theory is correct, and still stands today, then adding a 3rd hour to Smackdown is just a smart business decision. If the WWE added a 3rd hour to Raw to be able to afford the Network, then adding a 3rd hour to Smackdown would just put money in the bank.
With Raw being 3 hours and getting 3 picks vs. Smackdown being 2 hours and getting 2 picks absolutely makes Smackdown look inferior and it is definitely an unnecessary evil. If anyone is feeling burned out, then get out and insert a new, fresh cog in the wheel.
Anytime one of us (people on forums) start talking about WWE and their money, it always bothers me that one of us is actually concerned with what they do and dont do with their money. We are the fans. We are the paying customer. The WWE isnt going anywhere, no matter how many mistakes they make in the future. They are way past the point of any kind of major issues that could shut the company down.
My point is, stop making Smackdown appear to be the B-Show. Put all of the former WWE / World Champions and all of the former Womens / Divas Champions live on Tuesday nights. That will surely raise the ratings. Also, by not having to worry about Monday Night Football in the fall would help Smackdown a lot. Then put all of the up and coming Stars on Raw, since anyone who watches WWE will watch Raw no matter what anyway. Smackdown needs help, so help Smackdown.