If you get a chance, check out my post The De-Push of the Pope. I'm a huge fan and feel like his career has stalled.
My take on this: The wrong guy turned heel. Think about it: Samoa Joe has a lackey (Okada) chasing Pope around taking pictures because he doesn't like him. Samoa Joe's character for years has been a brooding, vicious loner, and now he's fighting for the fans to reveal The Pope's true nature? Samoe Joe would work so much better as a heel at this point in time. He's practically a tweener anyway, as evident by over the summer and fall with his uneasy alliance with Jarrett, and his matches against Jeff Hardy and RVD.
I still wonder where this whole thing is going, but for a guy who has never held a major title, literally getting squashed by Joe only to try to get his heat back after the match still shows he's less than his competition. I really want the Pope to succeed, but can we see him in a year competing in a main event again for the World Title? For any title? Will TNA make him the top guy as a face or as a heel? Not likely after this. Consider this as well: when was the last time he won a match? While Jeff Jarrett has been unbeatable for months, Pope has been counting lights for month at a time. And with a lot of top faces around (Morgan, RVD, Anderson, Styles, Joe, Kaz, Roode, Storm, Crimson, Steiner, Angle and on...) does anyone see Pope beating any of them?
Had I booked this, the ONLY change I would have made is The Pope wouldn't have insulted the fans. Who cares if he's stealing money from wrestlers? (I don't remember him taking money from fans directly, and we've seen several characters over the years rob wrestlers even as faces.) As long as Pope was fighting The Immortals aka "the good fight" he would have stayed face, and Samoa Joe and Okada could have easily sneak-attacked Pope on several occasions and established their heel persona.