Cena's return being announced early has (mostly)everything to do with one thing alone: Money.
No one draws more money from pretty much every demographic. For every 1 male age 18-5 who 'tunes out' or truly boos when Cena is announced, there are two men in that age group who will now be watching Raw after his return, and will be ordering Hell In a Cell as well. People on these boards get tired of hearing it but those
same people have a hard time grasping the obvious. Cena sells more merchandise then any other Superstars, his segments on Raw are easily the highest rated, and the show overall as well as PPV buys increase in viewing and buys when Cena is involved.
Look at the last two PPVs, for example.
Night of Champions and
Battleground were awful PPV's, the latter which likely should have never taken place. But look at the PPV before it, Summerslam. Cena and Brock Lesnar were the only two wrestlers who on the card that haven't been around since. But it's only two guys one of whom rarely shows up, right? Well, if Cena is so easily replaceable, why have Bryan and Punk, babyfaces #2 and 3, failed to do so? Bryan has become the top babyface, the one of which the entire major storyline has been centered around on the face side, save for
some contribution from Big Show and The Rhodes. Punk has been given his own storyline, separate from the rest.. Yet neither have succeeded at producing good shows, the ones that Cena regularly is a part of.
My point is, they simply couldn't wait. Ratings have been dropping, PPV's failing in both buys and quality. HBK is a nice start as the Hell In A Cell referee, and there's a reason they made him the only legitimate candidate to win. There's a reason they did the vote 3 weeks away: They wanted to bring legitimate excitement back to the show and prompt PPV buys. At the same time, they can count on fans not to know what's coming, as Cena's return isn't until the PPV. Want to see Cena? Buy the PPV. That's a far bigger draw then naming his opponent a surprise, which WWE frequently under-delivers.
I understand how awesome the surprise can be, as I was present when Cena returned at the 2008 Rumble. The difference? The Royal Rumble sells itself, and the Cena return was a nice bonus for fans in attendance or buying the PPV. In contrast anything WWE is trying sell these days needs all the help it can get. Enter the man who won the first Hell In a Cell match, and even bigger, enter the man who guarantees definitive buys for the PPV.
If WWE was in a good place, with Bryan and Punk showing even some ability to be the top guy, perhaps you make it a surprise, or wait until the Raw after for Cena's return.
They haven't, so they bring back the top guy, the guy we saw on Raw to be very much healthy. At
Hell In A Cell, the time is now for John Cena.
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