This I disagree agree with. People want to think that in order to change between face and heel you have to completely change your character and that's been disproven by people like Triple H and Kurt Angle. Both of them remained reletively the same between face and heel turns with the changes being their targets, reasons, and treatment of the fans. Triple H was still The Game and the Cerebral Assassin, while Kurt Angle remained the Olympic Hero who flaunted his gold metals. Sure they might of done a few gimik comedy bits here and there as promos allowed but they also had some comedy bits as heels, remember Kurt Angle singing his parody of HBKs theme music with Sherry?
Thats the thing in order to be a successful heel you don't have to change who you are mearly tweak your character to suit. The thing is though some people simply can't be heels for one reason or another. Fans will never boo Sting or the Undertaker they respect, love and appreciate them way to much at this point and trying to turn them heel would make no sense. Jeff Hardy is not there so that wouldn't limit him on being a heel. What DOES limit him on being a heel is currently the only thing people cheer about him is his in ring style, which is the only style he can do, and his look. He has zero promo ability which is a huge nessessity for a heel. A face can get by with a few sound bites while the heels carries a promo, we've seen that several times in wrestling.
Hardy simply doesn't have that promo ability that is needed to be a heel, and no changing of his appearance or in ring style is going to fix that. All that said the only way I see a heel Jeff Hardy working would be with a mouth piece of some kind and he is to far into his career to be able to depend on that. You can't put a mouth piece of an established guy they have to be able to talk and Hardy simply can't.
I actually agree with JJYanks.
The whole problem with heel Hardy was the fact that instead of us hating him, I think a lot of us actually liked him more. To me - the guy was cool. Came down with a cigarette in his mouth, he looked like Billy Idol and Raven had a fuck session, he was evil and didn't give a shit. I mean, FUCK, Hardy was the boss. Even his gibberish was cool. Don't say his mic skills sucked then if Bane can go a whole movie talking through a plastic crab and bleeding our ears out and STILL remain a badass then Hardy can as well.
The issue here is that THAT Antichrist should've been a face. Why? Because everything we hated about Jeff Hardy (cheesy, goodie two shoes, makin' 13 years old girls wet) was stripped off of him and replaced with cool shit. The problem is that while it WAS different, it was still "cool" different. He was still Jeff Hardy, despite everything else.
To make a Hardy heel turn work you need to strip him off this insane, innate coolness he has. Shave that beard, cut that hair short, wear normal clothes (no suits anymore or Jericho will start suing people) and just be a fucking asshole to your fans and everyone else. That is IT. The rest will be told by the storylines you're in.
And yes, I agree, other people didn't have to alter their personas in order to be heels but we've been exposed to Jeff Hardy long enough to know that the guy is not any "other wrestler". He's a fucking weirdo. That's his thing. That's why kids like him. The colors and how weird he is. Strip those off and he has no likeability factor any longer. It will take time but it'll wash off.
Plus, the fact that this is not how it's "supposed" to be is even better. Here's the fresh thing you've been bitching about.
Fact is, the heel turn did sort of work. People booed him. However for me personally - this is what Hardy should've been as a face. This is what TNA Jeff Hardy should be right now. He was cool, he felt contemporary and modern.
That seems to be a trend these days. Take the cheesy things of old (Superman, Batman, Spider-man for example) and make them realistic, gritty, darker and cool. That's what Antichrist Hardy was. What TNA did, essentially, was take Heath Ledger's Joker and turn him into Cesar Romero's joker.
Plain and simple, I liked the character, I liked the twist, I liked the new guy I saw on my screen. Just didn't like his alignment. Had he dumped Immortal eventually under the premise that they showed him a side of himself he's never been aware of, thus decided to dump them but keep this new rougher side (which makes him even more badass), resulting in a new face Hardy I'd be thrilled with it.