Dear lord, what an abysmal article. The vast majority of it is just bitching about semantics. "It used to be a gimmick, now it's a character." What does that even mean, Jim? Their gimmick used to about the way they acted? Isn't that what a character is? The words have just changed. It's just what happens in language. As for wrestlers just playing to their legitimate characters, that's bullshit too. Until about 20 years ago, most heels were simply cold war relics? Exactly what part of Minnesota born Nelson Scott Simpson's real life personality was of a communist Russian who hated America? Where are they turning the volume up there? That is without a doubt a wrestling character.
As for wrestlers picking their own characters, it worked sometimes, but it didn't stop us getting shite then did it. The people in creative these days are professional writers, and therefore more likely to come up with better characters. The Undertaker, Mankind and Kane all had given characters, and have all done pretty well for themselves. Would Kane still be around if he had been Big Glenn Jacobs? Would he fuck.
Literally nobody over the age of 12 has believed wrestling to be real at any point in Cornette's career, so I'm not sure how he thinks that use of the term "in the back" or whatever has changed anything. Cornette appears to be missing the point of wrestling. In the 1980s, there was zbout an hour a week of televised wrestling, and the other days were filled with running the exact same show in a new town. Wrestlers could work off the cuff, because there wasn't much to need to say. Nowadays, there is a lot of TV time, and wrestlers can't be expected to think of soething to say, to work out a fresh and original match and to actually wrestle said match, to assume them able to do so is ridiculous.
The fact that he has the audacity to say old school wrestling didn't need fixing is unbelievable. Where is old school wrestling now? AWA was dying on its arse 20 years ago, and WCW was heading the same way till Bischoff came along. Meanwhile, WWE went from strength to strength, and there's no reason for this to be the case except the fact that that way is better.
Does Jim Cornette really think that in an era of satellite television and internet that anybody who isn't a die hard fan would part with money to go to a house show? Of course not. Not to mention the strain on the wrestlerfs if they still had to tour like that.
The idea that heels and faces slept in different hotels etc just makes wrestling look even more fake. In boxing, the combatant don't fight on sight, they are civil, and let their in ring business do the talking. All sports do this, except wrestling. The players of opposing teams fraternise, because it is just a sport. You can't criticise wrestling for appearing phoney and then have a fat bloke in polka dots and a rich man have an argument that leads to organised combat.
Wrestling hit the big time in it's life at three points. Firstly when Thesz was around and there weren't storylines, and the matches looked like shoot wrestling. Then you have the next point when you have Hulk Hogan, who acts in such a ridiculous fashion with hulking up etc. that there isn't a chance he isn't faking it, and finally in the attitude era when the fourth wall was broken and you had worked shoots etc. When wrestling knows what it is, that's when it's at its best, not when there are people having pretend fights that require them to be seperate at all times, but make them unwilling to break rules in an organised match. The whole thing's obviously fake, Jim.
Cornette said:
The combination of Vince McMahon wanting to reinvent the wheel and fix what wasn't broken, and the corporate world invading wrestling has, over twenty years' time, completely changed the way people look at and talk about wrestling. Now, even people inside the business talk openly of it being a work. The terms used subliminally reflect this. Whereas before, the goal was to make wrestling as logical and realistic as possible, to get fans to believe so they would buy tickets, now the goal is to make it as wild and crazy a show as possible, to get them to watch TV for free. The new generation doesn't even know what's happened. The fans of today don't know it was ever different, and the fans of yesterday all say they "used to watch wrestling before it got all show-bizzy." No one stops to realize that even if you know wrestling is a work and how it's done, performing and presenting it like a shoot makes it a better show and a better-quality product.
This sums it up completely. Wrestling was broken in 1984. As soon as MTV took a hold people aren't going to bother to pay for house show tickets, because there's no boredom in society. Want proof? Look at WCW'a Hogan-less old style product house show attendences in the late 80s, early 90s. They were so bad Bischoff made them stop. That's what would have happened if the status quo remained. Bret Hart talks in his book about how his parents never made any money, yet Vince McMahon is a billionaire, which suggest to me at least, that his product is immensly more appealing.
The goal before wasn't to make wrestling as real as possible at all, if it was, then guys like Thesz would have still been champion in the 1980s, but there wasn't a demand for that. The goal isn't to make it weird, it's to make people watch. What's remotely controversial about John Cena? Show me the shock factor on Raw, Cornette, and I'll show you why the wrestling matters more.
As for wrestling being better when booked as a shoot. The biggest stars of the last 20 years are Ric Flair, Hulk Hogan, The Rock, Steve Austin and The Undertaker. Tell me which of them works in a realistic style? Which of them is a believable character. Austin is close, but he's a fantasy. Nobody can really hit their boss with a chair, and nobody believes you can. Next look at who wrestled belieevably over the same period, and you get guys like Dean Malenko. I think that makes it pretty self evident who is the real draw in wrestling.
Wrestling is as fake as it can possibly be, and everyone knows it. Admitting it is Vince's greatest stroke of genius, because the audience is no longer left to feel like an idiot for watching. If the audience is "in on it", then they won't be embarrassed to be a fan, and that means they display their affinity of the product much more.
Wrestling is at its best when it is booked translucently. Too much transparency and you get the WCW clusterfuck of 99-2000, but booked in a way that's obviously fake, but without saying so is what makes sense. The proof is in the fanbase. WWF maintain and maintains this kind of style, and it's owner is a billionaire and it is one of the most recognizable brands in the world. Smokey Mountain Wrestling doesn't exist, and neither does WCW, and if that doesn't prove that the middle way is best, then I don't know what does.