I dont know many women who like Rhodes for example and think Ted is dreamier.
As quick a side note: Personally, I know there are plenty of women who like Cody .. I think the female 'fanbase' for them is kind of evenly split. (fyi: Cody's lisp could also be seen as cute or add character)
Now, I agree with what many have written - the figure.
Cody
does look pretty skinny in comparison to 'bulky' Ted. He also seems to have toothpick legs (not meant as an insult, mind you) and I must say sometimes his walk or him standing around comes across as a little bit girly - not exactly what one would expect from a Heavyweight Champ.
But this is something he could definitely change, with specialising his workout or even with his attire (like The_Game_Rage wrote).
I am also of the opinion that Ted did change appearancewise while filming the Marine 2. Tbh, I was pretty surprised when he came back looking bigger (maybe it was just my memory acting up, not sure) and sporting quite a tan. This changed my image of him a lot and I know of others that did feel the same way.
Another thing I agree with - Ted as a Mini-Orton.
I mean, come on .. he even had his own little viper thing going at least one time ..
But, I must admit, he
could sell it somehow while I think Cody could not pull it off that well.
This only adds to the fact that Cody is more unique/doesn't fit into someone else's character/their shoes.
To come back to the original question: the potential.
Phew, that is not an easy thing to answer but I'd have to say Cody too. From what I have seen from him until now, I think he is the one that is more versatile and stylewise kind of has his own thing going.
But the potential is not what counts (unfortunately)
In the end, it seems to come down to what the WWE has in mind for those two.
They seem to have more plans for Ted, although .. who can really say that right now? I for sure can't.
To end my rambling, I hope they don't let Cody's potential go to waste only because of his looks.