Khalifa's thread got me thinking about the Brand Extension of the early 2000's, asking whether or not it hurt the WWE. It is an interesting thread, and many people are split. Some think it hurt, some think it helped. But it inspired me to make this new thread, calling for another Brand Extension now in 2012. Let me explain:
The WWE has obviously abandoned its Brand Extension in terms of keeping Raw and Smackdown superstars separate now. Although superstars are deemed Raw or Smackdown guys, it doesn't make the smallest difference, as guys are appearing on both shows with ease, the GM's have become laughing stocks, and there's no sense of pride or competition between the brands.
Wrestling thrives off of competition. Wrestling had its high points, in my opinion, during the times of the greatest competition. During the times of the territory system way back when, wrestling was huge. Then WWF began to take over, wrestling seemed to dip for a while. Then it got HUGE again during the WWF/WCW/ECW rivalry days. When WWE became a virtual monopoly, it dipped again, but was still pretty good during the Brand Extension of the early 2000's. WWE's Raw and Smackdown competed with each, stole stars from each other, etc., and it was compelling stuff.
But now all that competition has gone away. The only sense of "competition" in the world of wrestling now is WWE and TNA. In other words, it doesn't exist. I think wrestling is at its best when there is a sense of war, in some fashion. That's why I think its time for the WWE to re-enforce the Brand Extension. I think the WWE should hold a Draft similar to the one of the early 2000's in which McMahon and Flair drafted superstars to their shows, but this time it would be the GM's doing it.
Here's my theory: this will shake up the WWE, allow developing guys (and there's A LOT of them) time in which to work on their respective shows, and bring a sense of that war-like competition back to the WWE and wrestling.
Now, I've touched upon the points that it would shake up the WWE and refresh it and that it would bring back an exciting sense of competition, but now I will explain further about my point on developing talent. It's no secret that the WWE has a ton of young talent, and there's young guys that are just floating around, sometimes not even appearing at all throughout the week on WWE programming, such as a Jack Swagger. A former world champion and the current U.S. Champion not even appearing? Yet we see an 8-Women's Diva match? Now, I'm not a supporter of Swagger, but that doesn't seem right to me. If the shows split up again with slightly smaller rosters, everyone will be able to be showcased. Then we can see who will sink or swim, and guys will begin to emerge. Remember how Zack Ryder had to get over via the internet? If the shows had more time to feature developing guys, then we could see more Ryder's emerge in front of our eyes. I know I'm being optimistic, but I think the WWE needs to do this with so many young guys. I mean, who's really established in the WWE? Just a handful- Cena, Orton, Punk, Jericho, Christian, Big Show, Kane, Undertaker (limited appearances), Triple H (limited appearances), and that's about it. SO many guys are still developing, even bigger name guys like Del Rio and Miz. Why not commit time, effort, and storylines to them with more time on their respective shows.
If the shows were split up, the tag division and the midcard belts would be able to receive more attention as well, and some storylines may even be thrown their way. I'd like to see those divisions get some more attention, I think they deserve them.
I think it would be great if the WWE re-enforced the Brand Extension. With all their young talent, it would allow them to develop and showcase their skills. I think it's time. What do you guys think?