You have only one example of him looking strong while holding the MITB, and even though it's a great example, it's still just one.
No, there are plenty more, but I didn't want to give a full rundown of his time as MITB briefcase holder and his time as WWE Champion. However, since you insist... let's do it.
The night after MITB, he beat RVD cleanly in a very good match. He would go on to beat RVD a few more times on television, in some great matches.
Beat Dean Ambrose at Summerslam in BY FAR the greatest Lumberjack match in history. He would also beat Ambrose the next night on Raw putting him out of commission. Now did he have help? Yes, but it doesn't matter since the matches were AWESOME. This is my problem with his reign as WWE Champion... he's booked to look so weak that he's hardly had any great matches (if any), whereas as the MITB briefcase holder he had them almost weekly. And putting on great matches is more important than anything.
Beat US Champion Sheamus on Raw a couple of weeks later.
Got clean wins over Swagger, Big E. and Kofi on TV multiple times.
Beat Ziggler on television 5 times throughout this run. Ziggler was IC Champ in a lot of those matches, and most matches were very good. You brought up the Survivor Series match, which yes, was indeed horrible for Rollins. I bitched at the time that Sting's return was ruined by the ******ed fact that Rollins was knocked out from the Zig-Zag for literally 5 minutes. But regardless, ultimately Rollins owned Ziggler when he was MITB briefcase holder.
Beat Orton on the November 3rd addition of Raw CLEANLY. More than he could do as Champion....
Lost to Cena in a TLC match at TLC. Very good, competitive match though, which again is more important than wins and losses.
Beat Cena the next night on Raw in a Steel Cage match. With a lot of help, yes, but a win regardless and still a damn good match, maybe even better than their match the night before.
Lost to Cena on the Christmas Raw... meaningless really, but another very good match. These two should be able to kill it at Summerslam unless Rollins is made to look like a pussy, which just proves my argument tenfold.
Beat Cena a couple of weeks later in a Lumberjack match. See how Rollins has losses here and there but picks up big wins on television while having great matches? As I will prove, this has not been the case since he became WWE Champion.
Royal Rumble vs. Cena & Lesnar.... already discussed. This was a match where Rollins may have lost, but he still came out the winner because of an epic performance.
Now, despite Rollins stealing the show at the Rumble, this is where it all takes a turn. After that, Rollins started losing to Bryan and Reigns a lot on television, and then became Orton's bitch. It's like they knew they were going to make him Champion at Wrestlemania so they wanted it to be as much of a shocker as possible, so they started to make Rollins look weak by losing a lot and being this huge coward towards Orton. This is probably what made you believe Rollins was a bigger chump throughout his MITB run than his WWE World Title run. But WWE's logic there at least made sense. There was a purpose to Rollins looking weak, a big pay off in the end. There has been no purpose for it throughout his WWE Title run, which let's look at right now.
Wait, before I get there, note that Rollins' matches with Bryan were fantastic and his matches with Reigns were also good.
Alright, so the night of Wrestlemania 31, Rollins lost cleanly to Orton. Again, this was done with the knowledge that Rollins was going to be champ at the end of the night, so they wanted to make it as shocking as possible. Once again, there's a PAY OFF to him looking weak.
Rollins lost his first match as WWE Champion on the following night on Raw in a six man tag match with Kane and Big Show vs. Roman Reigns, Randy Orton, and Ryback.
Rollins beat Neville the following week on Raw.... good win, good match there.
Got beat up by Kane the following week on Raw, when Kane then let an unconscious Rollins pin him.
Beat Ziggler the following week on Raw.
Extreme Rules - his first pay-per-view match as WWE World Champion. This steel cage match against Orton was
AWFUL. Not only did Rollins look unbelievably weak, but the match itself just wasn't any good. Compare this to the Last Man Standing match against Ambrose, Rollins' first pay-per-view match as the MITB briefcase holder.... I mean, there just isn't any comparison. And it wasn't the fault of Rollins and Orton, both are very capable of putting on classics. But it was the booking that made this such a shitfest.
Now, look what happened after Extreme Rules leading up to Payback....
Lost to Randy Orton and Reigns in a tag match when he was teamed with Kane on Raw....
Lost to Ambrose on the Raw after that....
Got DQ'd against Orton in the Raw after that....
This is your WWE World World Champion.



Not only is he losing every week though, but the matches just aren't very good. And again, it's not the fault of the wrestlers, that's just how they're booked. I think as the MITB briefcase holder, Rollins had more say-so in his matches together with his opponents. But as champion, I think Vince and the agents are much more hands on when it comes his matches and it shows.
Alright so at Payback Rollins won the Fatal Four Way in a match almost everyone agreed that it wasn't very good. And it was because of the constant interference by Kane on Rollins behalf.
Next Raw Rollins doesn't have a match, the following week he loses in a tag match with Kane against Reigns and Ambrose.
At Elimination Chamber Rollins got himself DQ'd in a match against Ambrose that wasn't even a fucking match. So another DUD pay-per-view match.
A week after that Rollins loses to J&J Security.... which, this I didn't mind as much as others did because at least this was some entertaining stuff (which is more important than anything else at the end of the day). But still, this is IC or US Champion material, not for the WWE World Champion to lose to a couple of scrubs in that manner.
Money in the Bank we went over... Rollins looked great in that match. And while the match wasn't as good as the LMS match at Summerslam or the match the night after Summerslam against Ambrose, it was still very good. So, after 3 pay-per-views as WWE World Champion, Rollins FINALLY has a good match, and a match where he actually looks like a champion.
And the only televised match Rollins has had since then was against Ambrose on Smackdown, which he won.
Which leads to where we are in this thread, Battleground 2015, which of course we've already covered. It's not just about Rollins looking weak, it's about him not looking like a champion. He did not look like a champion at Battleground. He didn't put up any kind of a fight except for a couple of leg and super kicks. It was just horribly, horribly booked, especially when you consider the event ended at 10:45PM ET. when they still could have added at least 10 more minutes to the match to let Rollins get more stuff in and make it a bit more competitive.
So please Holy, read over all that and again tell me that Rollins has looked stronger throughout his WWE World Title reign than he did as the MITB briefcase holder. And it's not about looking strong honestly.... it's about entertainment. Rollins was AWESOME as the MITB briefcase holder, had great matches constantly. As WWE World Champion though, it's been complete shit. There are morons who would fault Rollins for that, but it's clear as fucking day that it's been the booking.