You have blinders on. No offense, but you're speaking for a fan's perspective and not a realist's perspective. Hogan's name stinks right now because of the Graziano situation. I haven't forgotten the scumbaginess of his actions and things he's said. Even if I were to forget that whole Hogan family fiasco and the fact that the reality shows "while being successful" simultaneously rendering him a laughing stock, Hogan is not the guy to build a company around. You say "how do you KNOW he'll do that". Uh, common sense, reliance on history, and a decent bit of reasoning.
He says Vince McMahon wants to put him out to pasture. Vince isn't going to destroy his creation if he thinks there's life left in it. Read between the lines. Vince wants to stop feeding his young stars to Hogan. It's a wise idea, quite frankly. Hogan doesn't get that nobody believes he can beat a guy like Randy Orton or even Matt Morgan.
Let's say he doesn't wrestle. Do you think he'll pop buyrates so large that it's worth the money? Honestly?
Let's say he DOES wrestle (and you know he will). Whose he gonna put over? At the end of the day that's ALL that really matters. The only guy I remember Hogan putting over of his own volition are arguably Goldberg and Ultimate Warrior. Arguably. He couldn't even let Brock Lesnar choke him out clean. People argue about who was the bigger deal, Flair or Hogan, but while Hogan was bigger, Flair contributed to the longevity of wrestling in ways that are so numerous it can't all be charted.
Nobody's being negative just for the sake of being negative. We've just seen it all before too many times.
A significant portion of what TNA
has to be hoping comes from this partnership with Hulk Hogan is increased visibility for the company because he is there. Certainly the IWC is abuzz about his addition to the TNA roster, but how much does the general populace know about Hogan's "comeback"? Did he talk about his big TNA debut on this week's Impact while he was on Jimmy Fallon or Howard Stern yesterday? From what I understand, no, and that is a tremendous blow to TNA. Think of the increased number of viewers who might have tuned in for that "historic moment."
In all honesty, Hogan's biggest short-term value to TNA comes in his current round of PR appearances on shows like Howard Stern, Larry King, Jimmy Fallon, etc., shows TNA has not yet had the star-power to penetrate. Unfortunately, from the perspective of a media relations professional (that's what I do, folks), Hogan's not doing his job at the moment. In addition to hocking his book, he should be telling anyone who listens what a great company TNA is, how he wants to try his hand at competing against the best up-and-coming talent in the wrestling industry, how he wants to step inside the six-sided ring, etc. Unfortunately, he's barely touching on those points.
As someone who spent a portion of my career booking people to make these type of TV/radio appearances and preparing talking points for those individuals, Hogan's really failing TNA at the moment. Once he's done "the rounds," it'll be a good long time before he's asked back. By that time, his connection with TNA, if he's even still with the company, will be old news.
Hogan needs to strike while the iron's hot and gain maximum exposure for his association with TNA while he can. Yet, unfortunately, Hogan thus far has proved much more concerned about using these appearances to plug his book. I think this could well be an indication of the kind of attention Hogan pays to his end of the bargain of lifting TNA from its current state.
Hogan is undoubtedly a great marketing asset to TNA, bringing with him the "sport's" single most instantly-recognizable name. As a result, I have little doubt Hogan is being paid handsomely in this venture. And it could be argued that he deserves the payday. However, hearing that he also has 100-percent control of how he is used makes me more than a little uneasy. Does this indicate nobody is on-hand to remind him of what is expected of him during his TNA tenure? In fairness, does TNA even know what it expects of him?
With the kind of financial payout I assume TNA made in Hogan, my suggestion is that someone needs to be hands-on in making sure the company's best interest is always at the fore-front of the Hulkster's mind, especially now when everything is still new and extremely marketable. Since Hogan's almost unquestionably being "paid" like an investment in TNA's future, he should be managed like one.
Now that he's on-board, it's time he earns his keep.