Seth Rollins is the current WWEWHC. He got that title by cashing in mid-match during Reigns vs. Lesnar at Wrestlemania 31. He pinned Reigns, not Lesnar, in a move clearly designed to protect both those guys as much as possible. One thing was very clear, though: Brock Lesnar never lost the title, it was stolen from him.
Lesnar originally won the title off John Cena in a squash match at Summerslam 2014, and then retained in a couple of somewhat competitive rematches at NoC 2014 and the Royal Rumble, where a injured rib did not stop him from destroying and pinning Seth Rollins. We all know the story.
Lesnar, who was entitled to a rematch with Rollins, had to wait until Battleground to get it. And of course, he dominated the match because he's been an absolute monster since Mania 30 and nobody can put a dent in him, except a select few. One of those select few is the Undertaker, who interfered and cost Lesnar the match. Taker went on to get a dirty win over Lesnar.
Meanwhile, Cena and Rollins exchanged wins over the US title. Cena beat Rollins a number of times, all clean (or almost all, I can't remember). And Rollins beat Cena once for the US title via the dreaded Jon Stewart run-in (I believe Sammartino lost the title the exact same way).
So what we have here is this: Lesnar is god. Taker and Cena cannot beat Lesnar cleanly, but can be competitive with him. Reigns can as well, providing Lesnar runs into a pole. Rollins can't touch him and all of those guys have or probably can beat Rollins one-on-one. But Rollins is the WWEWHC.
Expanding on that, guys like Neville, who have competitive matches with Stardust, have had Rollins beat.
And all of this, all of these moments of weaknesses or outright clean losses for the WWEWHC make one thing perfectly clear to fans: The WWEWHC is not better than John Cena. He's not better than Brock Lesnar. He's not better than the Undertaker. He's good, but those guys are great.
And for a chickenshit champion, that's fine. But when you factor in other things, like CM Punk's big 'ol title reign that was a complete afterthought to Cena's "worst year ever" when he won MITB, the Royal Rumble, and beat Brock Lesnar, or the fact that John Cena has only suffered ten clean losses in the past ten years (Source) it's hard to make the argument that anyone who is not John Cena, Brock Lesnar, or the Undertaker is championship material.
Because there's an unseen title around the waists of these guys. A title that says "Yeah, I'm not the champion. But I'm better than the champion and I can beat him anytime I want." And to fans, these titles are all too apparent.
And it hurts the product, in the end. It hurts the roster to have one or two guys at the top who are untouchable and everyone else so far below them. Because everyone knows that Rusev isn't beating Cena. Everyone knows that Big Show isn't beating Lesnar. And even when that does happen, even when a Kevin Owens beats John Cena clean...Cena turns around and beats him twice and makes him tap. And what is Owens doing right now? He's feuding with Ryback, another guy who once lost a feud with Cena.
And the trend continues. Because everyone knows that Roman Reigns is not going to lose. So there is no real suspense to any part of the show involving one of these guys. It's only when they have a match with each other that anybody really gets that "big match" feeling where outcomes aren't obvious.
Taker vs. Lesnar? That's a Summerslam main event. Lesnar vs. Reigns? That's a Wrestlemania main event. Lesnar vs. Rollins? That's a Battleground main event. You see the difference? And how did that Battleground main event end? With a real contender to Lesnar, the Undertaker, interfering and Rollins vanishing into thin air, like his existence was something not to even be concerned about.
And of course, there is no solution to this issue at this point. You can't devalue Lesnar or Taker or even Cena. You can't have guys start racking up wins on these guys because fans are accustomed to them being at a certain level. Every time Cena loses, his merch sales dip. So WWE has him get his win back in convincing fashion. Brock Lesnar won't lose cleanly to anyone but the top guy to be (Roman Reigns). Undertaker is on the edge of retirement, and gave Lesnar mega-credibility after WWE's abysmal booking of Lesnar upon his return on 2012. So as it stands now, all these guys live in the stratosphere above the rest of the roster. And then WWE stands around wondering where all the stars are and why the ratings are sinking.
Undertaker exists to put over Lesnar. Lesnar exists to put over (probably) Reigns. Cena exists to be put over. The midcard has zero credibility, and the feuds they have with each other will elevate nobody, because none of them have any kind of status to the fans. I'm supposed to be impressed that you beat Ryback and Durph Zurgle? Those guys couldn't even get one hit in on Brock Lesnar.
And that's why nobody's watching.
TL;DR: There is a belt around John Cena's waist that says "You can't see me" and it is the most prestigious title in the WWE.
Lesnar originally won the title off John Cena in a squash match at Summerslam 2014, and then retained in a couple of somewhat competitive rematches at NoC 2014 and the Royal Rumble, where a injured rib did not stop him from destroying and pinning Seth Rollins. We all know the story.
Lesnar, who was entitled to a rematch with Rollins, had to wait until Battleground to get it. And of course, he dominated the match because he's been an absolute monster since Mania 30 and nobody can put a dent in him, except a select few. One of those select few is the Undertaker, who interfered and cost Lesnar the match. Taker went on to get a dirty win over Lesnar.
Meanwhile, Cena and Rollins exchanged wins over the US title. Cena beat Rollins a number of times, all clean (or almost all, I can't remember). And Rollins beat Cena once for the US title via the dreaded Jon Stewart run-in (I believe Sammartino lost the title the exact same way).
So what we have here is this: Lesnar is god. Taker and Cena cannot beat Lesnar cleanly, but can be competitive with him. Reigns can as well, providing Lesnar runs into a pole. Rollins can't touch him and all of those guys have or probably can beat Rollins one-on-one. But Rollins is the WWEWHC.
Expanding on that, guys like Neville, who have competitive matches with Stardust, have had Rollins beat.
And all of this, all of these moments of weaknesses or outright clean losses for the WWEWHC make one thing perfectly clear to fans: The WWEWHC is not better than John Cena. He's not better than Brock Lesnar. He's not better than the Undertaker. He's good, but those guys are great.
And for a chickenshit champion, that's fine. But when you factor in other things, like CM Punk's big 'ol title reign that was a complete afterthought to Cena's "worst year ever" when he won MITB, the Royal Rumble, and beat Brock Lesnar, or the fact that John Cena has only suffered ten clean losses in the past ten years (Source) it's hard to make the argument that anyone who is not John Cena, Brock Lesnar, or the Undertaker is championship material.
Because there's an unseen title around the waists of these guys. A title that says "Yeah, I'm not the champion. But I'm better than the champion and I can beat him anytime I want." And to fans, these titles are all too apparent.
And it hurts the product, in the end. It hurts the roster to have one or two guys at the top who are untouchable and everyone else so far below them. Because everyone knows that Rusev isn't beating Cena. Everyone knows that Big Show isn't beating Lesnar. And even when that does happen, even when a Kevin Owens beats John Cena clean...Cena turns around and beats him twice and makes him tap. And what is Owens doing right now? He's feuding with Ryback, another guy who once lost a feud with Cena.
And the trend continues. Because everyone knows that Roman Reigns is not going to lose. So there is no real suspense to any part of the show involving one of these guys. It's only when they have a match with each other that anybody really gets that "big match" feeling where outcomes aren't obvious.
Taker vs. Lesnar? That's a Summerslam main event. Lesnar vs. Reigns? That's a Wrestlemania main event. Lesnar vs. Rollins? That's a Battleground main event. You see the difference? And how did that Battleground main event end? With a real contender to Lesnar, the Undertaker, interfering and Rollins vanishing into thin air, like his existence was something not to even be concerned about.
And of course, there is no solution to this issue at this point. You can't devalue Lesnar or Taker or even Cena. You can't have guys start racking up wins on these guys because fans are accustomed to them being at a certain level. Every time Cena loses, his merch sales dip. So WWE has him get his win back in convincing fashion. Brock Lesnar won't lose cleanly to anyone but the top guy to be (Roman Reigns). Undertaker is on the edge of retirement, and gave Lesnar mega-credibility after WWE's abysmal booking of Lesnar upon his return on 2012. So as it stands now, all these guys live in the stratosphere above the rest of the roster. And then WWE stands around wondering where all the stars are and why the ratings are sinking.
Undertaker exists to put over Lesnar. Lesnar exists to put over (probably) Reigns. Cena exists to be put over. The midcard has zero credibility, and the feuds they have with each other will elevate nobody, because none of them have any kind of status to the fans. I'm supposed to be impressed that you beat Ryback and Durph Zurgle? Those guys couldn't even get one hit in on Brock Lesnar.
And that's why nobody's watching.
TL;DR: There is a belt around John Cena's waist that says "You can't see me" and it is the most prestigious title in the WWE.
Building off of /u/ZigZagDUCK's awesome post, I wondered when Cena avenged his losses.
I'm considering avenged losses in the same feud. Years down the line usually doesn't count, but apparently Batista specifically referenced his 2008 win in their 2010 feud.
Shawn Michaels, RAW, April 23, 2007
Avenged Loss: WWE Backlash 2007 (April 29, 2007) (def. Michaels, Edge, and Orton)
Days Between Loss and Avenged Win: 6 Days
Great Khali, SNME, June 2, 2007
Avenged Loss: WWE One Night Stand 2007 (June 3rd 2007)
Days Between Loss and Avenged Win: 1 Day (Not Counting Tape Delay)
Triple H, Night of Champions 2008
Avenged Loss: N/A (NOTE: May have avenged loss months or years down the line, but not in the same feud.)
Batista, Summerslam 2008
Avenged Loss: Wrestlemania 2008 (March 28, 2010)
Days Between Loss and Avenged Win: 588 Days (I Don't Want to include this one since it was almost two years since the loss and it didn't avenge the original match in any way, but someone in the comments wanted it included.)
Big Show, RAW, March 30, 2009
Avenged Loss: Wrestlemania 25 (April 5, 2009) (def. Edge and Big Show)
Days Between Loss and Avenged Win: 6 Days
Randy Orton, Hell in a Cell 2009
Avenged Loss: WWE Bragging Rights 2009 (October 25, 2009)
Days Between Loss and Avenged Win: 21 Days
The Rock, Wrestlemania 28
Avenged Loss: Wrestlemania 29 (April 7, 2013)
Days Between Loss and Avenged Win: 371 Days
Daniel Bryan, Summerslam 2013
Avenged Loss: N/A
Brock Lesnar, Summerslam 2014
Avenged Loss: N/A
Kevin Owens, EC 2015
Avenged Loss: N/A
I'm considering avenged losses in the same feud. Years down the line usually doesn't count, but apparently Batista specifically referenced his 2008 win in their 2010 feud.
Shawn Michaels, RAW, April 23, 2007
Avenged Loss: WWE Backlash 2007 (April 29, 2007) (def. Michaels, Edge, and Orton)
Days Between Loss and Avenged Win: 6 Days
Great Khali, SNME, June 2, 2007
Avenged Loss: WWE One Night Stand 2007 (June 3rd 2007)
Days Between Loss and Avenged Win: 1 Day (Not Counting Tape Delay)
Triple H, Night of Champions 2008
Avenged Loss: N/A (NOTE: May have avenged loss months or years down the line, but not in the same feud.)
Batista, Summerslam 2008
Avenged Loss: Wrestlemania 2008 (March 28, 2010)
Days Between Loss and Avenged Win: 588 Days (I Don't Want to include this one since it was almost two years since the loss and it didn't avenge the original match in any way, but someone in the comments wanted it included.)
Big Show, RAW, March 30, 2009
Avenged Loss: Wrestlemania 25 (April 5, 2009) (def. Edge and Big Show)
Days Between Loss and Avenged Win: 6 Days
Randy Orton, Hell in a Cell 2009
Avenged Loss: WWE Bragging Rights 2009 (October 25, 2009)
Days Between Loss and Avenged Win: 21 Days
The Rock, Wrestlemania 28
Avenged Loss: Wrestlemania 29 (April 7, 2013)
Days Between Loss and Avenged Win: 371 Days
Daniel Bryan, Summerslam 2013
Avenged Loss: N/A
Brock Lesnar, Summerslam 2014
Avenged Loss: N/A
Kevin Owens, EC 2015
Avenged Loss: N/A