Ahhh, yes ok the booking was done well. The way the tournament played out, sheamus was the logical choice but the point is he is established and once your established, your established it is that simple. You don't have to wonder about compromising the future or a wrestler once they have cemented themselves as a main event contender.
I think the best example I can think of should be kane. His very first feud which was with, of course, undertaker and the subsequent year and a bit where he feuded with people like austin and others on a small scale, nonetheless in the top tier meaning that he always had a place at the top, should he rise again. Flash forward and we have had kane very very rarely be in a main event angle since that time, he feuded against the power trip with undertaker in 02, had a small feud with HHH for the world title around the time he lost his mask and around that time remained high up with matches against people like goldberg. It was finally capped off againt taker at WM XX and since then, as far as I am concerned, he has not been as high on the card as then which is an entire 6 years floating around doing very little substantial work. Hell through most of 08-09 he basically was a tool for getting guys over, looked big and scary but got beaten by just about anyone including dolph ziggler for example. Then all of a sudden we get the situation we have now, kane looking great because we all know he can hang where he is, which is top flight with edge and taker, and does he look the slightest bit out of place. Nope, because he is over!
It's exactly the same, sheamus is undoubtedly over. First title shot less than a year after debuting on television and he beat the face of the company on what was essentially designed as a fluke victory. Nevertheless, people wont forget ths shock of the whole series of events then and for good reason. Months down the line, he holds the belt YET AGAIN!! To cap it all off, he put HHH out of action....thats it.....thats all sheamus needed and now he is one of the big boys for his rest of his time. Yeah he might dip down and get lost in stories that don't do anything for him, like this santino sitch, but the bottom line is all you have to do is have sheamus attack the champ of number one contender and you start up the engine again.
What everyone says is true, this ought to have gone to someone who's path to superstardome you are looking to really jump-start. This guy could have been practically anyone in KOTR EXCEPT for sheamus, with maybe bryan being able to rest on his U.S. title for the time being. At the end of the day, this win makes morrison's win over sheamus at SS look a bit flukey which would ordinarily ruin his push. But as Morrison always does, he put on a great great match with sheamus and doesn't look too weak so that is something huge to be thankful for.
But if WWE want to ensure that morrison doesn't slip back down before they have any control over it, they need to grab this situation by the horns and continue morrison's feud with sheamus at least until TLC, because right now with the hard fought victory and all things considered, this scenario looked more like it put sheamus over. I would hold off returning HHH to Raw until after TLC. I would have a match between the two and HHH either interfering in that match or causing some kind of distraction letting morrison win after a long match, that way both morrison and sheamus look strong, HHH looks strong and morrison can go on to feud with someone else to maintain his momentum. Right now morrison is about half-way up, he needs a good big push to get him all the way so that we won't forget how high he climbed.
And if for no other reasons, morrison and sheamus need to face off again because they have great inter and intra ring chemistry, producing very watchable matches and looking the part outside of the ring as well. For me this is the focal point of Raw right now because we all know cena and nexus are fine as they are, this is about the future of john morrison and making sure it wasn't all a waste of time.
The one thing I will say for sheamus is that his victory is APPROPRIATE. We all knew him as the strongest competitior before this tournament on past history and similar to del rio, sheamus has a lineage of celtic kings in his blood as a part of his gimmick. In this respect, it is not unwarranted that he won, but the fact of the matter is that he didn't need it and if it is simply used as a tool to fuel a fued, I'll not be overly impressed...