I'd love to see AJ get the strap, but why in the HELL should he have Hardy's place?
"Oh! AJ Styles is the new Champion! He's the key figure in Immortal!!!!"
So fucking what. Nobody outside of TNA knows who AJ is. How is that going to create a bigger buzz than Hardy? How is that going to draw new people to watch or at least check TNA out? It's not, that's how.
AJ is the best wrestler in the business today. Fuck Orton, Fuck Angle, it's AJ. But he's not popular and TNA needs a poster boy that is. TNA could have all the best wrestlers in the world, amazing booking and wipe out ALL their flaws but what good is that when nobody's there to see it. Let's face it, TNA didn't put the strap on Hardy because he's such an amazing wrestler and a talker. He's a very good wrestler, and contrary to what many people want to believe, he seems to be a much better talker now than before. Taped promos or not, they're good. However, Hardy got the strap because of two MAIN reasons -- the shock factor ( turning him heel ), and the fact that he's arguably the most popular active wrestler today, if not THE, he's at least on Cena's level. He's good for marketing, people know who he is, it was a good decision.
Personally, I would've preferred Anderson to have taken Hardy's place. You don't need no huge shows explaining why. You just give Ken the mic and let him say - "Cuz I'm an asshole". That's it. Short, sweet, badass, explains a whole lot.
However, the downside of that is that we would've seen a face Hardy go against a heel Anderson, with a face Hardy getting the belt, eventually, and THANK GOD we didn't get that. Instead, we get a cool heel Hardy against a face Anderson, which equals a fine reign of a heel Hardy who reinvented himself and became a whole new wrestler in my eyes, and a future WELL deserved reign of Mr.Anderson.
Unfortunately, AJ doesn't have Anderson's mic skills or Jeff's popularity. All he has is the wrestling and how over he is with TNA fans. We, as TNA fans, love it, but it is not good for business, and if it ain't good for business, don't expect TNA to do it until it is.