Hollywood Naitch
The current reigning and defending
Want to get Primo involved in a relevant storyline to see what he can really do? Have him join the Straight Edge Society. Make the group bigger, and have Primo move to Smackdown and team with Gallows. Give Primo the new look, new style, and new attitude and maybe fans will catch on to him. If he gets little to no reaction in the big heel group on Smackdown, then you FE him and show the fans you tried.
I like the sound of that, I really do. He could talk about how he refuses to follow the same path as his brother into drugs and has chosen the Straight Edge lifestyle as a way to save his career and his life. CM Punk is more of a role-model than his brother ever was
Things like that