Protecting Kayfabe In 2015

RIPbossman

Occasional Pre-Show
Note: This was originally written last year knowing some-non wrestling fans would read it. It's a general response to people who laugh at the notion of keeping kayfabe today, and how suspension of disbelief can be strengthened.

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If you’re unfamiliar to the world of professional wrestling, it is jam-packed with larger than life characters, over the top storylines, and severe acts of violence that wrestlers miraculously recover from. When tuning in to USA Network at 8:00 pm on Mondays, you’ll see “Eater of Worlds” Bray Wyatt, a sinister, manipulative cult leader, and women quarreling to be twirled around and danced with by Fandango, a ball room dancer/wrestler. Betrayals, love triangles, sledge hammers, incompetent referees… all just another episode of WWE’s Monday Night Raw.

But once Raw goes off the air, that sensational world ceases to exist. Fandango returns to being Curt Hussey, a video game enthusiast and Boston Red Sox fan. Heroes and villains drink beers together at local bars. When the cameras stop rolling, they’re real people like you or me.

False advertising was the foundation of pro wrestling. Traveling carnival workers showcased grapplers battling in matches, but in reality they had the same integrity as their rigged midway games and freak show oddities. They utterly scammed the locals. You might say fans were entertained, so no harm, no foul. But pro wrestling was a lie, pure and simple. The industry’s validity soon became questioned. Ex promoter Jack Pfefer infamously exposed the industry to the press. Sports writers, preserving their own credibility, stopped reporting about the questionable matches. 20/20 tried to reveal tricks of the trade, leading to former WWE employee Dave Schultz notoriously slapping a journalist when asked “Is wrestling fake?”

With immense pressure to sustain the lie, performers formerly lived, at least in public, as their characters. Villains acted like egotistical jerks, whether they were in the ring or in a check out line at K-Mart. In an extreme case, James Myers lived a double life for twenty years. On weekdays he was well spoken and taught gym at a Michigan high school. To supplement his salary, he traveled to New York and became George “The Animal” Steele; a mentally deficient, good hearted wild man who struggled to put a sentence together. Due to wrestling then only being broadcast locally, not nationally, James Myers’s secret was safe.


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In 2014, the industry’s been exposed a thousand times over. Twitter, podcasts, youtube videos, internet dirt sheets (websites that report backstage rumors in wrestling promotions) and WWE produced documentaries, there’s no question about wrestling being staged. James Myers’ double life would be uncovered immediately by Dave Meltzer, the leading reporter of the business’s inner workings.

While it’s unreasonable to think the secrets would stay hidden forever, this has caused major problems for the fans. And most don’t even realize it.

Suspension of disbelief is integral to any fictional form of entertainment. We’re aware they’re actors just playing roles, but during the show we temporarily forget that. On a tv show like Cheers, there is an imaginary fourth wall that separates the characters from the audience. We can meet Ted Danson, a real person. We can’t meet Sam Malone the bartender. He exists in a fictional universe separate from ours. We can never pull up a stool, get a beer from Woody, and chat with Frasier, Cliff and Norm. It’s an experience we can never have. We can’t give relationship advice to Ross and Rachel or do science experiments with Sheldon Cooper.

Now WWE programming is also fictional. But unlike Sam Malone, we can interact with Hulk Hogan and Stone Cold Steve Austin. Sure, the audience is physically separated from the ringside area, just like sports fans are at stadiums. But Hulk Hogan can do his famous pose, holding his hand to his ear, asking fans to cheer him. And they cheer back. There is direct acknowledgement from the fictional characters to the real fans who don’t have a script. This is indeed an incredibly unique form of entertainment.

And since WWE’s imaginary world comes in contact with our actual world, it requires delicate treatment. To be fully engrossed in WWE’s illusion, despite it’s outrageous nature, we need to briefly forget it’s all scripted. And for that to happen, there shouldn’t be strong, contradictory images in the media that constantly remind us it’s just a show. Seeing Windham Rotunda on facebook as a loving husband makes it harder to momentarily believe he’s the sadistic cult leader Bray Wyatt.


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Take the Undertaker for example. Always dressed in black, he has a dark, emotionless personality. Possessing demonic, supernatural powers, he regularly carries urns, wheels caskets, and teleports himself. He’s played by Mark Callaway, a good guy and family man. WWE, for the most part, won’t allow him to portray himself in the media out of character. At the annual Hall of Fame ceremony, where all wrestlers act as themselves on camera, Undertaker is never in attendance (he appeared once to honor his late manager, but did so in character). He has no tell- all autobiography or out of character documentary.

For the most part, WWE characters are not as far a cry from regular people as Undertaker. He, like Bray Wyatt, is an extreme case. If Mark Callaway did have a tell-all autobiography where he exposed the secrets to his teleportation (he comes from under the ring while the lights go out), surviving being buried alive four times (96, 98, 03, 10), and so on, it would just be harder to believe it’s not all smoke and mirrors.

Here is where WWE should place higher importance on protecting their illusion. Instead of how Undertaker’s character is protected being a rare instance, it should be done regularly for all aspects of their programming. It’s unreasonable to ask wrestlers to portray their outrageous characters to 7-11 gas station attendants. For the most part, they can live like normal, average people. But when the press is around or cameras are present, they shouldn’t say anything that exposes the business. Don’t discuss matches being predetermined or storylines being created by writers. Don’t negate what you see on television.


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In March of 1990, the Ultimate Warrior appeared on Arsenio Hall to promote Wrestlemania 6. Hailing from another planet, he acted in Arsenio’s studio just as he would on Saturday Night’s Main Event. Running around, ranting and raving like a lunatic. He looked ridiculous and out of place, and the audience laughed at him and didn’t take him seriously. He embarrassed both himself and pro wrestling, and he set an example for wrestlers how NOT to make media appearances.


In the summer that same year, Ultimate Warrior made an appearance on Regis and Kathie Lee. This time he walked and talked like a human being. He explained he lives a life outside the ring and isn’t always as intense as he is when he’s beating up bad guys. It made sense, he looked normal, and he didn’t expose the industry. This experience didn’t make it any harder for fans to get caught up in Warrior’s matches. They understood why he was different talking to Regis. Today, wrestlers can act like ordinary people on Conan O’Brien, Jimmy Fallon, or any talk show. WWE has let fans understand these crazy people we see at WrestleMania do have typical lives outside the ring.


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For villains, it’s their job to be hated. As previously mentioned, they were antagonistic and mean spirited in public. Former bad guy John Bradshaw Layfield was immensely dedicated to his persona, to the point of insulting fans at airports and restaurants. This was 2004, long after the real deal about wrestling was well known. However, wrestlers are human beings too. It’s unreasonable to require them to live in this fashion.

All the negative things the villains do should be contained to WWE programming. Bad guys would look ridiculous on David Letterman insulting him and being overly arrogant, but acting like David’s friend won’t help them professionally. In the case of the bad guys, they simply shouldn’t be featured in outside media to promote WWE. It’s comparable to tv shows protecting their brand by enforcing a code of conduct on their stars. Lucille Ball maintained a wholesome image during “I Love Lucy”; John Bradshaw Layfield, in the media, needed to maintain an antagonistic appearance.

However, if WWE insists their villains appear on late night talk shows, they should be toned down, approachable, and give human answers to questions. But at the same time, exude a slight, villainous vibe. “Hulk Hogan inspired me to pursue wrestling. But he wasn’t the quality performer I am today. No one is.” Maintain the WWE image.

And in extreme scenarios where you have Undertaker and Bray Wyatt, wrestlers who are far removed from reality, WWE is handling them correctly. Keep their out of character appearances in the media few and far between. Undertaker recently took the ALS Ice Bucket Challenge, doing so as a normal person. It looked out of place for him, but being for charity, it was an excusable exception.

Even if WWE implements these changes, they can’t control everything. And sometimes, they use reality to their benefit. For example, Triple H and Stephanie McMahon, the boss’s daughter, were married in a 1999 storyline. On camera they divorced, but in real life, they dated and had a real wedding. Word spread of their marriage, and it contradicted their tv divorced status. Finally WWE used it to their advantage, portraying them as husband and wife once again. Fans realize bigger, muscular wrestlers tend to be bigger stars: recently WWE did a storyline with Daniel Bryan, a relatively short, 5’8” wrestler, where management tried to hold him back because he wasn't "best for business."

In today’s world, Pandora is long out of the box. The general public knows the truth behind pro wrestling. However, reminding us constantly won’t help anyone enjoy the show. It’s not 1950, wrestlers shouldn’t keep character at shopping malls. But if cameras are rolling, they should protect the business in a non-rediculous manner. It’s not your average drama or sitcom. When it’s marketable, use truth in storylines. Regardless, WWE should take all reasonable measures to protect their illusion.
 
It's a nice sentiment in theory, but all this statement does is provide a bit of a history lesson, waxes nostalgic about how things once were, doesn't really provide any ideas as to how kayfabe can be protected, simply tells us that the companies should do a better job of protecting it and doesn't provide any real ideas about how to go about it.

The statement itself mentioned some of the huge reasons why it's so difficult to protect kayfabe: Twitter, podcasts, YouTube videos, internet dirt sheets, Facebook, phones that can instantly upload images, videos, messages, etc. to the internet, etc. As a lifelong fan, one major problem that the statement overlooks in regards to those video clips is that they're all in excess of 25 years old; this is long before the rise of the internet, decades before the social media revolution of Facebook and Twitter. It was much, much, much easier to protect kayfabe when the entire world wasn't able to instantly connect with just the push of a few buttons. Another problem to take into consideration is how ridiculous those wrestlers would look today by doing exactly what they were doing in said clips; they looked pretty ridiculous then when the opinion of wrestling in the mind of the collective mainstream media was even lower than it is today. If you had Warrior appearing on Live with Kelly & Michael today wearing nothing but tassles, bright orange bike shorts and his insignia painted on his face while claiming to be from another planet, people would laugh the guy right out of the building. Among wrestling fans today, if some 25 year old guy debuted with Warrior's gimmick exactly as it was circa 1990, the smarkier fans would be spewing hate all over the guy. The perception of kayfabe in the eyes of wrestling fans began changing when I was in high school during the Attitude Era. For instance, fans were no longer flocking around patriotic, morally righteous super heroic types like "The Patriot" Del Wilkes; instead, they were flocking around a beer swilling, foul mouthed Texas redneck anti-hero named Stone Cold Steve Austin or an ultra cocky, charismatic one liner popping machine named Dwayne "The Rock" Johnson or a macabre, near 7 foot tall wrestler with dark "supernatural" "occult" powers called The Undertaker. The simplistic nature of good vs. bad was changing.

I mean...is New Day supposed to be out in public in their ring gear clapping, skipping and spouting their philosophy of "positivity"? Is Seth Rollins supposed to arrogantly belittle other people at Starbucks while waiting in line for his latte? Is Triple H supposed to scream at the incompetence of a waiter at some 5 star restaurant, threaten to ruin him because it's "best for business" because his Filet mignon is overcooked? Is The Undertaker supposed to walk around in his black hat, duster coat, walk slowly like death stalking its next victim, speak in gravelly & menacing tones when he's picking his up his kids from school or attending PTA meetings? In this day & age, a wrestler tries to do some of that shit then somebody's likely to pop 5 or 6 caps in his ass.
 
The easiest way to protect Kayfabe is having fans invested in characters. It's the whole reason Taker has been able to keep going, the fans care so they are able to overlook it. It's why Lucha Underground is able to be so heavy on the Kayfabe, they have characters that are easy to invest in and as a result you overlook the stupidity of a man being controlled by a rock or man being a dragon or a rocketship
 
It's a nice sentiment in theory, but all this statement does is provide a bit of a history lesson, waxes nostalgic about how things once were, doesn't really provide any ideas as to how kayfabe can be protected, simply tells us that the companies should do a better job of protecting it and doesn't provide any real ideas about how to go about it.

The statement itself mentioned some of the huge reasons why it's so difficult to protect kayfabe: Twitter, podcasts, YouTube videos, internet dirt sheets, Facebook, phones that can instantly upload images, videos, messages, etc. to the internet, etc. As a lifelong fan, one major problem that the statement overlooks in regards to those video clips is that they're all in excess of 25 years old; this is long before the rise of the internet, decades before the social media revolution of Facebook and Twitter. It was much, much, much easier to protect kayfabe when the entire world wasn't able to instantly connect with just the push of a few buttons. Another problem to take into consideration is how ridiculous those wrestlers would look today by doing exactly what they were doing in said clips; they looked pretty ridiculous then when the opinion of wrestling in the mind of the collective mainstream media was even lower than it is today. If you had Warrior appearing on Live with Kelly & Michael today wearing nothing but tassles, bright orange bike shorts and his insignia painted on his face while claiming to be from another planet, people would laugh the guy right out of the building. Among wrestling fans today, if some 25 year old guy debuted with Warrior's gimmick exactly as it was circa 1990, the smarkier fans would be spewing hate all over the guy. The perception of kayfabe in the eyes of wrestling fans began changing when I was in high school during the Attitude Era. For instance, fans were no longer flocking around patriotic, morally righteous super heroic types like "The Patriot" Del Wilkes; instead, they were flocking around a beer swilling, foul mouthed Texas redneck anti-hero named Stone Cold Steve Austin or an ultra cocky, charismatic one liner popping machine named Dwayne "The Rock" Johnson or a macabre, near 7 foot tall wrestler with dark "supernatural" "occult" powers called The Undertaker. The simplistic nature of good vs. bad was changing.

I mean...is New Day supposed to be out in public in their ring gear clapping, skipping and spouting their philosophy of "positivity"? Is Seth Rollins supposed to arrogantly belittle other people at Starbucks while waiting in line for his latte? Is Triple H supposed to scream at the incompetence of a waiter at some 5 star restaurant, threaten to ruin him because it's "best for business" because his Filet mignon is overcooked? Is The Undertaker supposed to walk around in his black hat, duster coat, walk slowly like death stalking its next victim, speak in gravelly & menacing tones when he's picking his up his kids from school or attending PTA meetings? In this day & age, a wrestler tries to do some of that shit then somebody's likely to pop 5 or 6 caps in his ass.

I don't think you understood what I was saying. They can preserve suspension of disbelief in a non-ridiculous manner. It's not breaking kayfabe for wrestlers to act like normal people in public, aside from guys like Bray Wyatt and to an extent Undertaker. Triple H only needs to act like his character with the volume turned up when he's on Raw. If he's on a talk show promoting WrestleMania, he can be toned down, approachable, and act like a normal person. That's not breaking kayfabe. He just doesn't need to say things that contradict storylines, like saying he's friends with Daniel Bryan, the matches are predetermined, stuff like that. Wrestlers can live like normal people, but when cameras or around or the press is there, they have to be careful what they say and not be ridiculous about it.
 
I think kayfabe is what's holding wrestling back.

AWA, NWA, WCCW, Mid-Atlantic, WWWF, and the other territories were all gangsters rigging sporting events. But then Vince McMahon Jr changed the game.

Old school pre-Rock N' Wrestling Era fans hate the WWF/E for making it obvious that professional wrestling is theater.

The WWF/E focused more on storylines and characters like the Missing Link, Andre the Giant, and George "The Animal" Steele. NWA and AWA gave us legit tough guys and shooters like Verne Gagne and Harley Race.

Who's still in business?

Professional wrestling exists because real fights are boring. So are real feuds.

MMA fights are either quickly over within 1 measly minute or 5 rounds of non-action grappling on the ground.

It takes a connoisseur to appreciate jiu jitsu and the fact that one UFC fighter is literally inches from having his arm broken. But the casual fan sees two dudes in short shorts with their legs wrapped around each other.

I didn't like the Ultimate Fighter reality show b/c all the fighters were too catty. So and so isn't training seriously and someone ate my food boo who.

I know it's a reality show and they need drama, but the Ultimate Fighter series only embarrassed MMA.

WWE does drama right. And you know the main event of Wrestlemania will last longer than 30 Rhonda Rousey fights.

The Shockmaster maybe one of kayfabes biggest black eyes... but would be landmark comedy if it happened on SNL.

If it wasn't for kayfabe, we'd be laughing with Fred Ottman not laughing at him.

IRL, The Undertaker is a scary 7 foot tall biker that's covered in tattoos. But everyone prefers the Deadman to the American Bad Ass.

Hulk Hogan was a body builder with an awesome posing routine and Verne Gagne didn't want to put the title on him b/c he wasn't a legit shooter. Bruno Sammartino was legit toughman and the longest reigning champion in WWF/E history during a time when wrestling was REAL.

But who brought the WWF/E to national prominence? The real tough guy or real entertainer?
 
Problem with kayfabe today, especially in wwe, is it is only used as long as it is useful. Look at the shows - we are supposed to buy into and be invested in those characters but when there is a complaint about something on the show, wwe automatically goes into "hey, they are just characters - this isn't real mode". But then they do a show like Total Divas which is supposed to be the "real" life of the people on the road except you can tell by watching that it is somewhat scripted as well so even when they show us reality, we are getting characters except it isn't the same characters as we on Raw/Smackdown, it is a different version. Then you get things like Taker and Lesnar - we know they are friends and they haven't been trying to hide that yet now we are supposed to buy into this feud the are doing. It is a mess because wwe wants you to believe in it to get storylines over yet has no problem dumping it when it helps the story - remember HHH calling Punk "Phil" so it was "real" and not a work? I think when it comes to kayfabe, you really can't have it both ways. If you want us to believe those characters, you can't have 2 guys feuding on tv and then have them show up together at some wwe activity and act like all is fine. Yes they are characters but by nature of the product, it is a little different than other shows so different rules apply.
 
You cant put the toothpaste back in the tube. Whats done is done. While I liked reading your post OP, and you had some very good points...it was only a matter of time before this business evolved into what it is. Thanks to youtube, shoot interviews, podcasts and the internet in general...trying to protect kayfabe, or bring it back (impossible)... there really is nothing more that can be done. No one is to blame for it...its just evolution of the wrestling world through technology.
 
This really has nothing to do with the topic but, when you look at those two Ultamite Warrior pictures in the OP's story..do they even look like the same person ? The Warrior at the top pic has more tan and a smaller chest....the Warrior on Regis has a bigger chest and not half the tan the Arsenio Warrior has. Was there really two Warriors or what ?
Again, sorry for going off topic Bossman. Great read by the way.
 

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