In my honest opinion this is just a horrible idea and really puts the viewer in a bad spot. All this means is that TNA...oops I meant Impact Wrestling my bad, will fill that extra time they have to feature even more backstage segments and even more promos that go nowhere and have absolutely nothing to do with anything. Shame.
What they should do is say; "Next Thursday's IMPACT on Spike TV will feature Kurt Angle vs Sting in a 60 minute Iron Man Match with no commercial interruptions"
Although, if that were to ever happen (which it wont) I'm more than sure that there would be at least 5 to 6 separate run-ins during the match from Bischoff or Hogan and each time they would change the match to a "60 minute Chef Boyardee on a pole match" then to a "60 minute Verizon Wireless Contract Renewal match" you know, just to bring in that desperate revenue that they need.