Are titles important or do people just view them now adays as a prop used to fight over and create storylines around? Lets face it the "best" doesn't always have the title and nor will they ever always have the title because this is entertainment and not a shoot. If you feel titles are important....Then are the lengths of the title reign more important than the quantity of title reigns? Once again the entertainment portion of the business plays a role. If you held the title 10, 12, 14 times its because of a storyline. Not because your overall skill has allowed you to such as in boxing or MMA. However if you win the title once and hold it for a year would people view it differently?