Also, you mustn't forget there's six members on Creative, which means draws can happen.
I still remember when I had my first lost, it was to Milenko and Callahan in a handicap match, it was one of the worst matches written. Lee told me that it was because Milenko had to cover the match and changed the results, this was before Creative voting was in action and the no voting on match rule was in place. I remember being pissed at it and rather than take it out on Creative, I chose to keep going at it. Losses are tough and that actually was the start of a three match losing streak. It then motivated me to make the difference at the PPV and ended up with an important win that retained the Tag Titles with Ace. We shouldn't question why we lose, but rather how we can overcome it.
Creative has to regularly make tough decisions but also work stories around victories and losses, we all play a role in how the shows will pan out the next week and Creative always has to be on their toes and be ready for any sudden changes because someone left, someone with good momentum wrote a bad RP, a storyline suggestion has been thrown in. These are all factors Creative have to compromise for on a daily basis when we have the easy task of looking out for ourselves and writing our own story. In the end, we are responsible for how we handle our characters, Creative helps us guide our characters back on track when we lose but also help maintain being on track when we hit a stride. The smallest they ask of all of us is to be patient and persistent.