Does anybody remember when Matt Hardy returned to the WWE in 2005 and basically said that the entire feud Edge had with Kane over the previous few months was part of a storyline but what he was doing with Edge at that point was totally real? I mean I enjoyed Matt vs. Edge, but I just didn't like Matt acknowledging on-screen that wrestling is fake and that Kane and Edge were just "pretending." The absence of that sort of stuff is part of what makes Punk's current storyline so good. He never says on camera or even implies that wrestling is fake. There's this notion that he's breaking the fourth wall, but he really hasn't. We're all in on the joke, but kayfabe is always in effect.
What am I getting at? You tell me.