Say goodbye to WWE’s “Divas” division and the purple butterfly belt.
WWE finally caved and the decision has been made to rebrand Divas division as the Women’s division. The official announcement will be made on Monday’s WWE RAW from Dallas, the night after WrestleMania. The news was first reported by PWInsider and we’ve since verified it independently.
A new WWE Women’s Championship belt has already commissioned. From what we’ve been told, the new Women’s Championship bares a strong similarity to the WWE World Heavyweight championship belt – but it’s mounted on a white leather strap and is smaller.
http://www.sescoops.com/wwe-rebranding-the-divas-division-new-womens-championship-commissioned/
I was unable to find the original article from PWInsider, from twenty seconds of intense Googling, nor could I find another source, from a further twenty seconds of thoroughly looking at the tear in my trousers. As with anything published by a wrestling news site, take this with a pinch of salt.
On the assumption that this is true, halle-fucking-lujah.
While I'm willing to buy the idea that the next champion will get a new belt, one that doesn't look like something a four-year-old would vomit up after a fruit juice bender, I'm more reluctant to believe that they're scrapping the "diva" name. You don't spend nearly two decades on branding only to erase all your hard work over night, no matter how mindless and condescending said branding is. The article seems very presumptuous in that regard. At most, and this would be a compromise that I'd be OK with, I can see "divas" becoming a term to exclusively describe the reality TV stars. While my dream of female wrestlers being referred to as "superstars" might still be out of reach, "woman" or "woman wrestler" is much easier on the ear.