It just seems to me that they're playing up the "what the hell did I just watch" in the same way that viral marketers play up some sort of ARG-esque marketing technique to generate interest in sheer curiosity alone, and I don't think anything the WWE has is going to live up to how hyped up someone can make themselves without some sort of big-name factor attached to it.
Then again, I think you make a great point. As a die-hard fan, I kind of tunnel-minded myself into thinking this is going to burst into a world of shit once they inevitably DON'T live up to my expectations. I don't know WHAT the average fan is thinking.
While I was typing this, I showed the vignettes to my girlfriend (a casual fan), and her response was, verbatim, "I don't know what's happening. Who are those guys?" "The Wyatt Family. Some new wrestlers." "Oh." Then she completely didn't care after that.