Vincent Kennedy McMahon. The man, the myth, the legend is responsable for so many money making ideas that one has to realize that deep under the ego, this man is pure genius. Thanks to him, Wrestlemania made 1.3 mil buys this year. Hell, he came up with the concept of Wrestlemania. A wrestling supercard that brought all possible mainstream attention to it, it's recognized as one of the biggest televised events of the year, and easily one of the most profitable. This man took his father's family business and turned it into a juggernaut that passes ink suit actors in colored undeys as modern day heroes and villains to the everyman. Calling the man who everyone in the field of pro wrestling wishes to emulate will be a near impossible task. Whether its running a TV show, organizing a major event or simply getting on TV and boosting ratings with his antics, his genius and creativity can't be ignored.
He came up with WrestleMania, but not the Supercard. Starrcade was around first, as was countless other cards. And celebrity involvement was also around beforehand. There's nothing creative about a Supercard. His was successful, but that doesn't mean that his was creative while the others weren't.
And WrestleMania made 1.3 million buys because of The Rock. Not Vince McMahon.
And you had a list of things you said he created. Lets take a look at that list, shall we? I omitted the ones I already proved otherwise, so as to not repeat myself.
- Monday Night Raw
A TV show. There's been dozens upon dozens of wrestling TV shows. RAW has lasted longer then most of them, but it's a revolutionary idea. They just had a 1-hour long wrestling show.
- Modernizing Pro Wrestling into a global, million dollar business:
Yeah, he did this. But that's not a new idea in the world of business. Look at any billion dollar business, and they started as a small regional entity before expanding. There's nothing creative in this. McMahon deserves credit for it, but it isn't a sign of creativity of any sorts.
- Selling out arenas worldwide:
Yeah, that's also nothing new, and not at all an idea or creative in any sense of the word. Arenas have been sold out for as long as there's been arenas, it's a sign that your product is successful and affordable. Boxing sold out arenas worldwide before Vince McMahon was even conceived.
- Record breaking attendances, viewership and buys:
Again, this is nothing creative about selling out buildings. It's a sign of success, but there's nothing creative about it.
- Tough Enough:
Tough Enough was a reality show that debuted after the success of Survivor, which came first. The prize was a contract with WWE. Reality TV is not a new idea Vince McMahon came up with, he just followed a trend (he got in on it early, but was not first).
- The Diva Search:
Same as Tough Enough. A reality show (in this case a reality show inside a show) that debuted YEARS after the Reality craze started (and arguably after the reality craze ended). The winner got a WWE Divas contract. It's a reality show. Nothing new there (or entertaining, but that's a different story).
- Development Territories:
WWE employs one or 2 independent companies to train potential superstars and run a WWE-style independent promotion. This is exactly what Major League Baseball and the National Hockey League do with its minor leagues. They take guys that they think have potential but are not ready for the big leagues, and perfect their craft in the minor league. Another idea Vince McMahon didn't come up with. It's a good idea, but not original.
- WWEShop.com:
An online retail outlet for WWE memorabilia. Amazon.com and Ebay both launched prior to WWEShop.com (formerly WWF Shopzone).
What Defines A Creative Genius?
What defines a Creative Genius? Doing something that is original. Vince McMahon doesn't do that. He takes ideas that have worked before (either in wrestling, entertainment, or business) and incorporates them into his Wrestling Entertainment business.
Stormy says that Vince McMahon emulated the idea of globalizing pro wrestling from the MLB and other sports franchises. First off, last I checked, MLB games don't take place anywhere outside North-America. WWE shows do. Secondly, just because it was done in baseball, doesn't mean he could just translate that to wrestling. It was a totally different field. It was a promotional business, not a sport. McMahon had to be creative to somehow convince people to join him in a place that had long since been established as being a conglomerate of multiple promotions. Mr. McMahon applied his creativity to lure the likes of Andre The Giant, Hulk Hogan and "Macho Man" Randy Savage, popular wrestlers, and turn them into media icons.
Well, Baseball does take place all over the world. But if you don't like baseball as an example, lets use another one.
Popular Music. The Beatles sold out arenas all over the world in the Mid 60's. WWF didn't go national until the mid 80's. That's 20 years before. Oh, and the Beatles hardly were the first group to sell out buildings all over the world. How about Elvis? The Rolling Stones? The Who? All of these came out before WWE became a global (or even national) entity.
How'd he do it? Well Stormy says supercard's weren't new. Well, no kidding. WWWF ran those too, don'tcha know? They just didn't have a catchy name. What Mr. McMaho really did was apply a new concept to turn his over-the-top wrestlers into TV sensations. In so, he coined them as "Superstars", lured pop star Cindi Lauper and TV action star Mr. T along with boxing icon Muhammad Ali to turn his wrestling business into "Sport Entertainment". All of which payed off in the formation of "Wrestlemania". A PPV supercard surrounded by media attention, pop icons and a slew of characters and stories so vivid, you had to pay for that one show. Thus PPV became a profitable form of broadcast. And Mr. McMahon became a very profitable man by applying these unique strategies which to this day still make millions for him and are emulated by other promotions.
Starrcade is a pretty catchy name, actually. And as I previously said, celebrity involvement was hardly new to wrestling in the 1980's. They were commonly used in non-wrestling capacities. Occasionally, they would be used for more physical activities, though.
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This was in 1982. McMahon didn't buy the WWF from his father until later in this year. Again, celebrity involvement in wrestling is not at all a new venture that Vince McMahon came up with. He took the existing idea and used it for his product.
Stormy says the "Attitude Era" wasn't McMahon's ideas. Boy, talk about vague. Everything was edgier in the 90's. McMahon however implemented the defining tool of the era and used it to defeat WCW and ECW. It was himself. Stone Cold Steve Austin was proving to be a major money maker. But he needed that adversary that could match him. Enter Mr. McMahon. The megalomaniac that just could not let go. It was their moments together that created some of the most watched wrestling ever. From Steve Austin stunning him for the first time to the Corporation, McMahon and The Rock vs Mankind and Austin, the Higher Power, McMahon winning the WWF title and beyond, Vincent Kennedy McMahon helped define that era from the outside. On the inside, he scripted and marketed it until driving their competitors out of business. Last I checked, WCW nor ECW had their on-screen figure trying to torment their top star.
Actually, I was saying that the era itself was defined by the emphasis on violence and sex, and pushing the envelope as far as they could, which is what they did. I didn't use individual examples because I didn't need to. They made their product a tamer version of ECW, and it helped make WWE reach mainstream success again. Steve Austin was a foul mouthed beer-swilling anti-hero. The Sandman started the beer drinking, and ECW was known for its foul language.
And Eric Bischoff (the legit WCW boss) was a heel authority figure of the nWo back in 1996, when McMahon was still just known as just a commentator. So another thing McMahon was beat out on.
Vince McMahon didn't come up with anything original when he had the boss feud with the top guy. The majority of the lower and middle class hate their boss. It was a case of art imitating life.
The Power Of One
Every belt has it's centerpiece. That same way, every era in the WWE has had one defining figure. That one top babyface that represented everything the company stood for at the time. This one guy did a million dollar function composed of making fans want to see him win and pay for it, to buy any merchandise related to him and make the media appearances that would have the pop culture world talking about them. This was one of the many marketing ideas that helped WWE rise into fame with Hulk Hogan as the initial posterboy in said function. His popularity skyrocketed with the WWE hype machine. Mr. McMahon is responsible for turning his top draws into pop culture figures.
So Vince McMahon helped turn his top guy into pop culture figures. Pop Culture figures are nothing new. There's nothing original about making someone a pop culture figures. Babe Ruth was a pop culture figure. So are The Beatles. While it may not have been all that common in wrestling, that doesn't mean that Vince McMahon created it. It means he stole it from another avenue of entertainment.
Vince McMahon is an idea thief. There's nothing wrong with that. It made him a Billionaire, but it doesn't make him a creative genius. And if you ask him, I think he'd rather be a Billionaire then a Creative Genius.