When Chris Masters first debuted I was high on him. He had a great look and the use of the Full Nelson which would go on to be dubbed the "Master Lock" was a nice touch, but then it pretty much fizzled out.
I think I can pinpoint the exact moment in which it all began down hill; and while most think its when he got suspended, I would say it was before then. That moment would be at Tribute For The Troops 2006.
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Now Chris Masters was going strong up until this point, and no one had yet to break his Master Lock. Tonight he decided to do it to Santa Claus, to gain extra heat. He beat Santa and then called out a soldier. The soldier subsequently broke his master lock, and while he did strike it from the record the following night the damage had been done. The move had lost its luster, and Lashley breaking it was more of a formality.
Now of course later on Chris Masters would go on to be busted for steroids and be suspended, returning much smaller. After his return Triple H made a joke at his expense about him losing "50 pounds in a month" or something along those lines; and while Triple H more or less burying him didn't help, it was more or less the nail in the coffin to his credibility.
Now as to why WWE hasnt tried to build him back up after his most recent return is beyond me, its still possible, but the fact they have him losing on Superstars and even took away the whole pec flex thing is kind of stupid for someone that has the potential to be at least a solid midcarder.
Edit: Cant seem to get the video to work
Moderator Note - I fixed your video for you. -Dave.