Here are some interesting numbers from the last three years:
* June 7, 2009 - CM Punk wins the World Heavyweight Championship
* July 18, 2010 - Kane wins the World Heavyweight Championship
* September 18, 2011 - Mark Henry wins the World Heavyweight Championship
Now, these numbers aren't terribly interesting yet. But let's think about a few things:
1. All of these men had either had only one previous title reign (Punk, Kane) which was unimpressive, or had never been a world champion (Henry)
2. All of these men had been drafted from Raw to SmackDown in that year's draft
3. All of these men turned heel after being drafted
4. All of them became a breakout star sometime during the summer, and won a world title before summer's end
Now, I think these facts are pretty interesting. It points to a clear trend in the WWE's booking strategy for SmackDown. Take a face who hasn't been particular impressive on Raw, ship him to SmackDown, turn him heel, and make him a big deal over the summer. Usually, they fall off not long after their title reign ends - Punk and Kane did, we have yet to see on Henry.
The champions on SmackDown during the summer in 2007 and 2008 also had some of these qualities, though not all. The Great Khali was drafted from Raw to SmackDown and had not had championship success (though he hadn't been around very long). However, he did not turn heel on SD. Triple H was drafted from Raw to SD, but he did not turn heel, already had the championship when he came, and certainly doesn't qualify as a breakout star since he'd had championship runs many many times over. Interestingly enough, the common thread is that for the last five years running, SmackDown's champion over the summer came from Raw that year (note that for 2011, Henry only became champion at the end of summer...but it was Orton, who also came from Raw, that held the title for much of the summer).
So, with this in mind, will the trend continue next year? It's not really required that it will, but the pattern is establishing itself. I think it's at least interesting enough to speculate over what'll happen if it does continue next year.
When you look at the roster on Raw, I think it's quite apparent who is coming down the pipeline as next summer's Smackdown Summer Breakout...
John Morrison.
I know, I know. He's in the doghouse. They're burying him on Raw. He's not going anywhere. So on, so forth. I'm not saying this because I'm a John Morrison mark, I'm just looking at the facts. Morrison is the guy that best fits these criteria. He's had world championship matches a few times before, but never got there. He's toiled in the midcard ever since turning face. I think that if anyone is going to be the SSB (tm) next year, it's Morrison. I can easily imagine him being drafted to SmackDown, turning heel, maybe winning MITB, and becoming champion, probably over Orton. I think it's a good move for the WWE - John Morrison makes a poor face but a great heel, he's a great wrestler, and he could make for a very fun summer champion. I know a lot of people think release is in the cards for John Morrison, but does it really make sense to release a guy with a lot of potential who you've never really pushed and have put a lot into over the years? My answer is no. I think all the signs point to John Morrison becoming a breakout heel champion on SmackDown next year, in accordance with this recent trend.
So - what do you think? Is there even going to be another SSB in 2012? If so, who will it be? Morrison, or someone else?
* June 7, 2009 - CM Punk wins the World Heavyweight Championship
* July 18, 2010 - Kane wins the World Heavyweight Championship
* September 18, 2011 - Mark Henry wins the World Heavyweight Championship
Now, these numbers aren't terribly interesting yet. But let's think about a few things:
1. All of these men had either had only one previous title reign (Punk, Kane) which was unimpressive, or had never been a world champion (Henry)
2. All of these men had been drafted from Raw to SmackDown in that year's draft
3. All of these men turned heel after being drafted
4. All of them became a breakout star sometime during the summer, and won a world title before summer's end
Now, I think these facts are pretty interesting. It points to a clear trend in the WWE's booking strategy for SmackDown. Take a face who hasn't been particular impressive on Raw, ship him to SmackDown, turn him heel, and make him a big deal over the summer. Usually, they fall off not long after their title reign ends - Punk and Kane did, we have yet to see on Henry.
The champions on SmackDown during the summer in 2007 and 2008 also had some of these qualities, though not all. The Great Khali was drafted from Raw to SmackDown and had not had championship success (though he hadn't been around very long). However, he did not turn heel on SD. Triple H was drafted from Raw to SD, but he did not turn heel, already had the championship when he came, and certainly doesn't qualify as a breakout star since he'd had championship runs many many times over. Interestingly enough, the common thread is that for the last five years running, SmackDown's champion over the summer came from Raw that year (note that for 2011, Henry only became champion at the end of summer...but it was Orton, who also came from Raw, that held the title for much of the summer).
So, with this in mind, will the trend continue next year? It's not really required that it will, but the pattern is establishing itself. I think it's at least interesting enough to speculate over what'll happen if it does continue next year.
When you look at the roster on Raw, I think it's quite apparent who is coming down the pipeline as next summer's Smackdown Summer Breakout...
John Morrison.
I know, I know. He's in the doghouse. They're burying him on Raw. He's not going anywhere. So on, so forth. I'm not saying this because I'm a John Morrison mark, I'm just looking at the facts. Morrison is the guy that best fits these criteria. He's had world championship matches a few times before, but never got there. He's toiled in the midcard ever since turning face. I think that if anyone is going to be the SSB (tm) next year, it's Morrison. I can easily imagine him being drafted to SmackDown, turning heel, maybe winning MITB, and becoming champion, probably over Orton. I think it's a good move for the WWE - John Morrison makes a poor face but a great heel, he's a great wrestler, and he could make for a very fun summer champion. I know a lot of people think release is in the cards for John Morrison, but does it really make sense to release a guy with a lot of potential who you've never really pushed and have put a lot into over the years? My answer is no. I think all the signs point to John Morrison becoming a breakout heel champion on SmackDown next year, in accordance with this recent trend.
So - what do you think? Is there even going to be another SSB in 2012? If so, who will it be? Morrison, or someone else?