Well cutting it off at 1997 does force me to ignore Micheals and Hart, as there feud was circling the drain in '97', which is a shame because I think a very strong arguent can be made for the intense and "fourth wall" breaking feud between those two as being one of the best and most heated (not to mention divisive) feuds in wrestling history.
I am also forced to forego the very real hatred that spent two years brewing between Taz and Sabu in ECW. A feud in which the two performers took many blatant liberties with one another and never really even went away until Taz left the company in 1999. Also a shame that I have to leave this one off.
Now if we are asking ourselves what feud has drawn best in the last 15 years, then clearly feuds such as Austin/Rock, Triple H/Foley and HBK/Austin would be front runners in any discussion, but were they really the most well executed, the most intense or the most entertaining feuds of this time period?
Instead of injecting the usual responses I am sure people have already provided, I am going to list a few that may have gone a bit under the radar.
1. Kurt Angle vs. Brock Lesnar (2003)
Clearly not the biggest draw ever, but it pitted two of the greatest pure
wrestlers ever in a lengthy feud that culminated with an absolute in ring
classic at Wrestlemania (botched shooting star press notwithstanding).
2. CM Punk vs. Rey Mysterio (2010)
This feud gave you everything in the way of tension building and in ring
performance. Punk was at the heaight of his Straight edge messiah
and Rey was the perfect unassuming target. I still remember that show
when Punk forced Mysterio to flee the ring for the sake of his family,
ending with Punk reciting the most haunting rendition of "Happy Birthday"
ever sung.
3. Shawn Michaels vs. Chris Jericho (2008)
Two of the best ever gave us something special for about six months
that year. Jericho actually carried the feud for me because of the way
he completely changed himself to not become that typical "cool" heel that plagues wrestling today, but to become a man who would be universally
despised and disdained, the way a heel should be. The in ring work is obvious with these two, but the outside the ring work really made this feud special to me.