They don't bleep the word ass, Sly — I'd be my left nut on that (and if they do, call me Uno).
No, they don't, but persistent use of the word will not allow the WWE to retain it's PG rating.
My point was that what they choose to bleep out is ridiculous, especially when it's founded on some misguided moral compass that says it's not right for children to hear the word ass but denotes it OK to see men physically fight one another. There's no getting around that.
You're looking at this from entirely the wrong perspective.
It's a chain of command. Wrestlers report to the WWE, and the WWE reports to USA Network, and USA Network reports to NBC Universal, and NBC Universal reports to the FCC. USA Network has to follow FCC guidelines on what is permitted on their channel, or the FCC fines them, like they did to CBS years ago with the Janet Jackson incident at the Super Bowl. USA Network says to the WWE they have to operate in a certain manner, because USA Network is the one who sells advertising and makes money from it. The WWE has to report not only to the USA Network, but also to their investors. So it is financially justifiable for the WWE to be a PG company. But to be a PG company, there are just words you cannot say on a regular basis, and this is probably one of them.
You're trying to make the WWE "real" like the UFC, and even if it was, the UFC cannot allow certain words to air on their show either. SpikeTV censors inappropriate remarks on the UFC. At the end of the day, ALL TV shows answer to their networks, who answer to the FCC. And EVERYONE answers to the almighty dollar.
It's possible the WWE has a moral compass, and if so, good for them. There is nothing wrong with a little corporate responsibility to societal values. But more likely, they have a responsibility to the people who invest in them, and so they have to make sure those people make money. People like those who hold stock and USA Network.
People don't remember this, but during the Attitude Era, the WWE lost advertisers left and right. Sponsors pulled out from the WWE, even though they had a popular product. But it was not something they wanted attached to their image, so while the WWE should have been pulling in BIG money through advertising, they had to settle for less advertising money due to the nature of their product. But now, the WWE doesn't sell television advertising, so it's really out of their control on the type of content they can put out there.
All of this is to say that to get upset because they are not cussing is silly. Even if we pretend the WWE is real, and wrestlers are REALLY mad at each other, the WWE would still have the ability to prevent them from using foul language. In the case of the UFC, they don't care, so their fighters do. It actually helps their image. But the WWE DOES care, and so they prevent their wrestlers from doing it, even if wrestling was real.