Hmmmm, well I'm not entirely sure which direction I'd go in. If I actually had the means and intended to do it, I'd most definitely try to plan things out and form as much detail as I could.
As far as the style of wrestling goes, I think a nice general mix would work nicely. Japanese strong style, mat wrestling, maybe even toss in a dash of southern rasslin', the occassional hardcore match. I wouldn't just toss around championships as if they were nothing, nor would I sacrifice title matches for the sake of promoting angles. If I'm going to have a championship match on television, I think I'd spend a week or so hyping the match on the show and then have the title match the next week. Occassionally, I'd book a "spontaneous" title match just to keep things interesting, but I'd generally want title matches to feel special and that they're important. Gimmick matches can be fun, but I definitely wouldn't want to use them a helluva lot. Like title matches, gimmick matches should have something of a special feel about them. I think I'd start out with only doing half a dozen ppvs a year and just see how it went. If the formula seemed to be profitable, there's a chance I'd just stick with that particular format. Goofy skits like we'd see with Hornswoggle would have no place in a company of mine. When it comes to a creative team, I'd want to have it made up of guys that know what they're doing and wouldn't just tell me what I want to hear. If I suggested something and they thought it was absolute shit, then I'd want someone to tell me. I don't need "yes men" cuz yes men wouldn't necessarily make my company money. I'm sure I'd insist on doing something that sounds great but actually isn't, I'm not perfect after all and it happens. If I happened to bring in older wrestlers that were established as big stars, I'd use them primarily to help build new talent rather than build the company around them. Also, I'd accept the fact that my company wouldn't reach WWE levels of success in a short span of time. I'd be more focused on building the company and putting out as top quality of a product as I could. I'd love my company to be as big as the WWE of course, who wouldn't after all. As long as my wrestlers could make a good living working for me and everybody was able to make some good money, I could live with that. I have to say that I wouldn't necessarily care nearly as much about being the biggest wrestling company there is as I would in having the best wrestling company there is.
As to who I'd cater to, come one come all I always say. I wouldn't just set out to cater to the IWC as far too many of them are just impossible to please. I wouldn't really cater to fans of hardcore wrestling as it's just pure hell on the wrestlers. The occassional hardcore match I think is fine, but that's not what I'd be going after. Of course, I'm not saying I'd be successful at all. I might be a nervous wreck within 6 months of being in business.