Doesn't do much for me really because, truth be told, AJ Styles is not a great heel. When it comes to in-ring ability, Styles is one of the top guys in the game in any company. However, let's face it, Styles isn't exactly loaded with charisma or great promo skills. That's why, as good as he is in the ring, he'll probably never be the true, 100% "face" of TNA Wrestling.
The times I've seen Styles as a heel since I've been watching TNA, he came off looking like a clown more than anything else. The first time around, when he was part of Christian's Coalition, he was mostly the comedy guy of the group. He was kind of a doofas running around in a Jerry Lawler like crown and saying all these goofy things. Then, after going heel a while back, he was turned into a Ric Flair clone in which he dressed in the suits, did the mannerisms and generally behaved like Flair. It just didn't work at all because not only does Styles not have the charisma to pull it off, but he just looked downright physically uncomfortable in the role sometimes. I also don't buy into Styles as some sort of tough guy heel, he's just not got the size or physical presence to pull it off. In all honesty, just keeping Styles as a somewhat generic babyface that's over with the crowd and can go in the ring with anybody is probably the role he's best suited for.
As for the idea of interfering in the match in and of itself and costing Storm the title, personally, I think it'll do more harm than good. While I like Bobby Roode and think he's done a good job as champ all things considered, I think he needs to retain the title on his own if TNA intends for him to retain. Roode hasn't scored a credible looking win in title matches in months and having to be saved yet again won't do much for him. He's done good promos and he's had good matches but, at the end of the day, he's almost always getting saved from losing his title due to outside interference of some sort. If the idea is for him to retain, then I think he could use a solid win over Storm to boost his credibility. If TNA wants him to cheat his ass off in the match and still retain, great, but I think they need to lay off the outside interference in his title matches. Also, Lockdown is supposed to be one of their biggest shows of the year. At a show like Lockdown, I think fans do want to see decisive wins. Lots don't want to pay their money to see something only to have the end result be something that they can see for free on IW the following Thursday.